I've lost money in this so would not want a similar mistake in the future.  But why would the executive sell off their shares and how were they sold to Philip Day at less than the quoted value to private investors 'Bonmarche's Chief executive Helen Connolly and finance director Stephen Alldridge offloaded their shares yesterday ...Last night Connolly, 47, sold 42,542 shares to Day for just over £4,868, with Alldridge getting almost £58,245 for his 508,910 shares' from https://www.thisismoney.co.uk/money/markets/article-7202187/Bosses-womenswear-chain-Bonmarche-sell-entire-stakes-retail-tycoon-Philip-Day.html

And then suspension of trading from tomorrow https://www.insidermedia.com/insider/yorkshire/bonmarche-to-suspend-trading-from-start-of-august with delay in Publication of Annual Financial Report from PWC.

How do situations like this develop?  What were the signals that I missed?

Naive questions, but I may not be the only one to ask them.  

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