Executive Summary
Ludorum plc has been established in order to take advantage of the rapid evolution of technologies for the distribution of Intellectual Property (\IP\) within the fields of media and entertainment. The Ludorum investment strategy is to be an active investor which will be focused on seeking to acquire companies, programming libraries or other IP assets that the Directors believe offer the opportunity to create value for shareholders through the application of their expertise, particularly in the commercial exploitation of IP rights. Alongside this, the Company intends to invest in the development of IP and enter into agency/consultancy arrangements for existing IP assets. Where appropriate, Ludorum may also take minority stakes in businesses within the media and entertainment field which the Directors believe have the potential to accelerate the Company's access to new technology platforms and content libraries. The Directors consist of an executive management team drawn from the former senior management team of HIT Entertainment PLC, a company which was listed on the London Stock Exchange from 1996 to 2005. Throughout this period, HIT was a leading preschool entertainment company with a strong portfolio of classic properties including Bob the Builder, Thomas the Tank Engine, Barney, Angelina Ballerina, Pingu and Guinness World Records. HIT successfully managed these brands through the development of home-entertainment products and consumer-products licensing opportunities. Whilst part of the HIT senior management team, the Directors were instrumental in the creation and implementation of PBS Kids Sprout, the first dedicated 24-hour preschool digital television channel and companion VOD service in the United States, which brought together HIT, Comcast (the major US cable operator), Sesame Workshop (a leading pre-school producer in the US) and PBS (the US public service broadcaster). From 1997 until 1999, Rob Lawes held the position of Director of Corporate Development at HIT, where he and the Directors were intimately involved in the evaluation and due diligence on a number of potential and successful acquisitions. In addition Rob Lawes advised Apax Partners on its successful acquisition of HIT in May 2005.
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