Executive Summary
Myhome International plc is a multi-product multi-branded franchise operator, specialising in the provision of premium residential services, with its franchisee network fast approaching 300 outlets. Myhome currently provides five key residential services: cleaning, garden maintenance, kitchen/bathroom resurfacing, specialist oven cleaning and car valeting via the group's Myhome Clean, Nicenstripy, Surface Doctor, Oven Clean and Autosheen brands respectively. It also operates franchise education seminars via the Franchise Alliance subsidiary.
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Specialising in home services the Myhome Group franchises target“cash rich, time poor” households. This market sector promotes stable, rapid growth, and can be managed at a limited cost. Through a strong acquisition and growth strategy Myhome now has over 750 franchisees to its name while the Group now has operations in over 14 countries. The focus now is on branding and integration as the Company restructures into two core profit centres, which will result in cross selling, cost savings and synergies.
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