An article from today's Times.Entertainment One, Peppa Pig’s owner, is about to strike a key television deal in the United States. Peppa could be worth £1.5-£2 billion in the USA alone if they're right!The deal, understood to be with Nickelodeon, America’s most-watched children’s channel, will mean that Peppa airs in the United States this Christmas. http://www.thetimes.co.uk/tto/business/industries/media/article2760975.ece
And there's the deal with Nick Jr to show Peppa Pig in the States, with all the lucrative merchandise royalties too.
Entertainment One Ltd. (LSE:ETO), the international entertainment group, is pleased to announce that it has signed a three year US broadcasting deal for Peppa Pig ("Peppa"), its two time BAFTA award winning pre-school kids property, with Nick Jr. This represents a significant step as eOne introduces Peppa to the world's largest licensing and merchandising market in partnership with the most watched children's TV channel in the US.
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The popularity of the television series has supported the development of a significant merchandising program that has seen rapid growth over the last three years. Total merchandise sales, excluding DVD sales, are valued at over GBP150m per annum.
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Commenting on the deal Darren Throop, CEO of Entertainment One, said:
"The agreement with Nick Jr. has the potential to be a transformational step forward for the Peppa Pig franchise and for eOne's Family operations whichc ontinue to be a major strategic growth platform for our company. We arec onfident that Peppa will be as popular with children and families in the U.S. as she is in the UK and look forward to leveraging Peppa's expanded fan base to grow the franchise around the world."
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