Executive Summary
Phorm Inc is an innovative digital technology company. With offices in New York, London, Moscow and Seoul, Phorm (AIM: PHRM, PHRX) is a Delaware, US incorporated company, publicly listed on the London Stock Exchange`s Alternative Investment Market (AIM) since 2004. Produced after years of customer research and technological development, Phorm`s proprietary, patent-pending technology revolutionises both audience segmenting techniques and online user data privacy. With its ISP partners, Phorm launched the Open Internet Exchange (OIX) to revolutionise online advertising while fully protecting user privacy and anonymity. Phorm is the only company in the industry to have established contracts with major ISPs - creating broad reach that is attractive to advertisers and required for all ISPs to reach full revenue potential. Phorm has also built extensive momentum with global advertisers and the largest publisher and network partners. Phorm also created Webwise, a new feature designed to make the internet safer and more relevant to internet users. Webwise is offered free of charge to participating ISP partner customers and include relevant advertising features and enhanced protection against online fraud. Phorm`s mission and vision has brought together a world-class engineering team, management and board members from leading positions in the world`s strongest technology, media and telecoms brands.
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