Plant Impact Plc (LON:PIM) , the company behind the development of ecologically friendly crop nutrition and protection products, has signed a distribution and evaluation agreement with Cebeco Meststoffen BV covering its InCa, PiNT Ca, PiNT K and Alethea K products. The agreement grants Cebeco exclusive distribution rights for certain market segments (excluding golf courses and home and garden) in the Netherlands, Belgium and Luxemburg together with non-exclusive evaluation rights for Germany.
The agreement follows a significant field trial development programme undertaken by Cebeco over a 24 month period. Cebeco has conducted more than 40 research standard field trials at independent centres in the Netherlands and Germany on various crops including potatoes, sugar beet, onions, carrots, apples and cherries. In addition to these official independent trials, Cebeco have conducted numerous demonstrations trials with growers.
During the early part of the field trial programme, Cebeco focused on the fruit and vegetable market but more recently has placed increased importance on field trials of potatoes. With more than 470,000 hectares of potato crops in the Benelux countries and Germany, Plant Impact believes that the potential for its products is promising. The first batch of potato field trials conducted in 2010 have demonstrated encouraging efficacy results and the trial programme for 2011 will cover high value crops, including potatoes, sugar beet and grapes. There are currently over 50 research standard trials planned by Plant Impact and Cebeco as part of their joint development programme.
Peter Blezard, the chief executive of Plant Impact, said: “We are delighted to announce this agreement with Cebeco. Plant Impact and Cebeco have developed a close working relationship developing field trial programmes, sharing data and resource. We believe that the Dutch market is key to Plant Impact both commercially and technically and having a partner like Cebeco will ensure maximum market potential.”
Dutch agriculture and horticulture is one of the most technically advanced in the world. The farmers are highly skilled, the cultivation methods are cutting edge and average yields are amongst the highest in the world. These factors combined with open international trade structures make Dutch agriculture a portal to the rest of the world. Proven innovations in the Netherlands are often adopted by farmers worldwide.
Today’s agreement follows a similar deal in September in which Plant Impact signed an exclusive evaluation,…
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