PPHE Group - Park Plaza Hotels - 70% discount to peers

Friday, Jan 04 2013 by

PPHE Group (LSE:PPH) http://www.pphe.com/

Current price 236p, Full LSE Main Market listing. Market cap £97 million. Annual dividend 12p, yield 5%.

PPHE Group operate 4* hotels in London and European hub cities. These are run through three different brands, Park Plaza, Art'Otel and Arena Turist.

Investment thesis:

> Income - Current yield ~5%
> Value - Significant discount to peers IHG, WTB, MLC (on P/E, Price to cashflow, yield and price to book)
> Growth - Improving trading conditions and growth in store, Quarterly growth, new hotels in pipeline
> Board looking to unlock equity in properties
> Resilience of the travel and leisure sector in 2012


The main basis for my valuation is based on comparison to peers within the hotel/ leisure sector. Intercontinental Hotels (IHG), Whitbread (WTB) and Millenium and Copthorne (MLC).

Company P/E Yield (%) Price to cashflow Price to book

Company P/E Yield (%) Price to cashflow Price to book
IHG 17.94 2.56 8.68 8.68
WTB 15.98 2.26 10.04 3.07
MLC 14.27 2.47 10.57 0.76
PPH 8.01 5.05 3.01 0.45

As the data above shows, PPH is significantly undervalued compared to its peers.

If yield was to normalise to around 3% this would see the share price have to rise to around 400p.

Again normalisation of the p/e to around the industry average 12-14x earnings would see the share price appreciate to 364-420p.

Yet whilst these comparisons are quite crude they give us a good benchmark with regard to the sector itself and other London listed hotel groups.

Of concern to some investors is the level of the debt that PPHE Group carries. Currently PPHE has around €477mil of debt, yet is well within its covenants. Net equity gives a better view of the situation, with assets - liabilities giving shareholder equity of €200 mil or approximately 395 pence per share. NAV per share as of June 2012 was €6.07 or 494 pence per share.

Looking forward the business looks healthy and is growing rapidly. PPH continually posts quarter on quarter growth. Additionally trading has been ahead of expectations with the company stating in its November IMS:

"Our performance to 30 September 2012…

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PPHE Hotel Group Limited is a hospitality company. The Company, through its subsidiaries, jointly controlled entities and associates, owns, leases, operates, franchises and develops upscale and lifestyle hotels in gateway cities and regional centers in Europe. The Company's activities are divided into Owned Hotel Operations and Management Activities. The Owned Hotel Operations are divided into three segments: the Netherlands, Germany and Hungary, and the United Kingdom. The Company's portfolio of owned, leased, managed and franchised hotels includes approximately 39 hotels offering over 9000 rooms. The Company's development pipeline includes approximately five new hotels and the extension and reconfiguration of one hotel. The Company's hotels operate under brands, which include Park Plaza Hotels & Resorts, art'otel and Arenaturist in Europe, the Middle East and Africa. It owns and operates hotels, restaurants, bars and spas across various countries in Europe. more »

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Whitbread PLC is a hospitality company. The Company operates hotels, coffee shops and restaurants. The Company operates in two segments: Hotels & Restaurants, and Costa. The Hotels & Restaurants segment provides services in relation to accommodation and food. The Costa segment consists of operations of its branded, owned and franchised coffee outlets. Premier Inn is the Company's hotel business. The Company's restaurant brands include Beefeater, Brewers Fayre, Table Table and Whitbread Inns. The Company operates over 785 Premier Inn hotels and over 72,000 rooms across the United Kingdom. The Company operates coffee shops across the United Kingdom, over 2,400 coffee stores in approximately 31 international markets. Its subsidiaries include Whitbread Group PLC, Premier Inn Hotels Limited, Yueda Costa (Shanghai) Food & Beverage Management Company Limited, Coffeeheaven International Limited and Costa Express Limited. more »

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InterContinental Hotels Group PLC is a hotel company. The Company franchises its brands to, and manages hotels on behalf of, third-party hotel owners. Its segments include The Americas; Europe; Asia, Middle East and Africa (AMEA); Greater China, and Central. It operates a portfolio of hotel brands, including InterContinental, HUALUXE, Kimpton, Crowne Plaza, Hotel Indigo, EVEN Hotels, Holiday Inn, Holiday Inn Express, Staybridge Suites Hotels, Holiday Inn Resort, Regent Hotels & Resorts, Holiday Inn Club Vacations and Candlewood Suites Hotels. As of December 31, 2016, The Americas pipeline totaled 945 hotels (102,451 rooms). As of December 31, 2016, the Europe pipeline totaled 137 hotels (23,954 rooms). As of December 31, 2016, the AMEA pipeline totaled 149 hotels (39,643 rooms). As of December 31, 2016, the Greater China pipeline totaled 239 hotels (64,028 rooms). As of April 21, 2017, it had 5,200 hotels and 777,000 rooms in its system. more »

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  Is LON:PPH fundamentally strong or weak? Find out More »

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