Executive Summary

Prudential PLC (LON:PRU) a financial services organisation with a product range that includes life assurance, asset management, pensions, annuities and investments. The company has interests in the UK, Europe, Asia and the US and it isactive in 13 countries within which it operates 28 businesses. Prudential claim to adopt a consistent approach to the management of risk, capital, cash and reputation. The company made an operating profit of £3,090m in 2009. In January 2010, Prudential announced that it had formed a 12 year strategic partnership with United Overseas Bank Ltd. (UOB) in order to build a bancassurance in Singapore, Indonesia and Thailand. UOB will distribute Prudential's products through its 400+ branch network in these territories.

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