Executive Summary
Qualceram Shires plc is a leading manufacturer and distributor of a wide range of bathroom suites. Operating in Ireland and the UK, the Group's strategy is to increase its market share in the luxury end of the bathroom products sector by offering a complete package of luxury branded products supported by superior customer service. The Group has six brands: Qualceram, Shires, Selecta, Trent, Shaws of Darwen and Visions.
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