RAM Vision Heads For The Fast Lane

17th Dec '10 by steddieddie

2 comments 3683 reads

RAM Vision is a subsidiary of Ram Investment Group (LON:RAM) , the company that continues to bear the name of its history rather than the 100% media play it became recently as a result of a reverse takeover. I’m sure this misnomer will be put straight soon.

I was privileged to attend a RAM Vision Showcase event in London on 9 Dec 10 and I can report that it painted a very encouraging picture for growth of the RAM Vision estate over the coming year. The number of so-called iconic (very large) screens is set to triple in 2011 and this, combined with the quality and new features of the RV offering, will produce a compelling package for global companies seeking measurably effective national advertising campaigns at point of sale.

The Showcase speakers gave tasters of the main exciting developments in prospect and, sure enough, this week has already seen two positive announcements. Firstly, in a partnership with MMD-Philips (as in Philips, the global electronics company), RAM announced that RAM Vision’s digital estate in UK shopping malls will be enhanced next year by the installation of the latest generation of large iconic screens.

Through this partnership, I understand the iconic screen estate will be tripled and RAM Vision, currently contracted to and broadcasting in 41 UK shopping malls plans to grow its digital estate to 74 malls over the next 12 months, as a subsequent Ooh-tv article explains. I know there are high expectations that 2011 will therefore see annual footfall figures of 1 billion people in respect of RAM Vision’s total screen estate.

The agreement includes an underwritten buyback guarantee for the hardware which it is said makes the acquisition of the screens a proposition for asset finance and RAM is in advanced talks with prospective lenders. Tim Baldwin, Executive Chairman commented that “the beneficial consequence of the buyback guarantee is that the digital estate will now expand with recourse to fewer group funds. As growth proceeds, economies of scale with have a strongly positive effect on earnings.”

Following this news, RIG announced that RAM Vision is in advanced talks…

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steddieddie

24th Dec '10

Tridelity 3D Whereas Dubai-based Free-Ray has been identified in certain articles as the imminent RAM Vision 3D partner, Free-Ray is the business partner and sole distributor (for certain regions) of German firm Tridelity. Tridelity has pioneered the development of cutting-edge glasses-free auto-stereoscopic 3D screens, offering highest quality 3D solutions.

Their latest development is the world's first 3D portrait screen:

http://www.prlog.org/10749643-tridelity-is-introducing-the-worlds-first-glasses-free-3d-multi-view-display-in-portrait-format.html

This will be of particular interest in the RAM Vision's Mall environment. The suggestion of rate card increases and therefore revenue growth looks very good:

"...The portrait screen increases applications in the Digital Signage industry vertical by providing entirely new possibilities for in retail outlets, shopping malls, trade shows or other DOOH networks.

Thanks to the impressive 3D pop-out effect of objects displayed on the screen, the added benefit for advertisers in terms of stopping power and retention rate is enormous. “Our experience shows that by using our glasses-free 3D displays, advertisers achieve a stopping power four times and retention rate six times as high as by using common 2D display technology”, explains Russo.

The Digital Signage market increases rapidly with estimated revenues of several billions US$ in 2015. “In five years, the share of glasses-free 3D displays in the Digital Signage market will already exceed 10%“, says Russo.

For this development the autostereoscopic technology is indispensable, and Tridelity has proven to be a pioneer and innovation leader in this industry. “3D displays requiring glasses cannot be deployed in the Digital Signage industry, as normal pass-byres do not wear special 3D glasses. However, Tridelity’s glasses free 3D displays are able to reach out, communicate and revolutionise the DOOH advertising market.” explains Russo..."

http://www.bw-invest.de/eng/index_eng_7538.aspx

"Tridelity 3D Multi-Viewer displays catch the attention of at least four times more viewers compared to traditional 2D Digital Signage”....it is not possible to use them [3D HDTV monitors] in advertising, because they require the usage of special glasses....Modern 3D monitors without glasses solve this problem and offer 3D effects and images to many viewers at the same time, revolutionizing the market of Digital Signage”.

Solutions allowing to present 3D commercials without special glasses give unique opportunity and possibilities to clients. 3D commercials developed in this technology are extremely strong “eye-catchers”..."

Tridelity also has a YouTube presentation and a Twitter page with other useful links.

1st Feb '11

The 3D with Free Ray has now been confirmed. Click here for details.

RAM Vision Heads For The Fast Lane

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