Executive Summary
Research Now plc is a leading independent European online fieldwork provider to the market research industry. \Fieldwork\ is the collection of survey data via personal interviews - a process that Research Now undertakes online from its panel of over 600,000 potential respondents - making Research Now the owner of one of the largest online research panels in Europe. Traditionally, market research fieldwork surveys have been undertaken on either a 'face to face' basis or via the telephone. Research Now believes that a structural shift in the research industry is underway, towards undertaking fieldwork online - largely a result of it often being cheaper, faster and better than traditional survey methods.
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