Executive Summary
Pacific Media plc is an Asia-based television home shopping company with principal operations in Greater China, one of the worlds largest and fastest growing consumer retail markets. The Company also has a presence in other non-core markets in the region. Pacific Media is wholly focused on becoming the leading Asia-based provider of t-commerce solutions. T-commerce is the use of television as a retail platform to sell products directly to consumers. Pacific Medias full-fledged t-commerce business is supported by multiple marketing and distribution channels including television home shopping, retail, direct marketing and the internet. Pacific Media also provides t-commerce products and services to international home shopping operators worldwide. In China, Pacific Media operates through the ResponzeTV brand name, broadcasting television shopping programmes on a number of leading satellite and terrestrial television stations, reaching more than 160 million households nationwide.
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