Executive Summary
smartFOCUS Group plc develops, deploys and supports best in class data quality and management, analytics, campaign management, reporting and measurement software to deliver the key functional components of Enterprise Marketing Management (EMM). Intelligent Marketing solutions combine EMM software with our proven best practise processes, experienced marketing practitioners and technology consultants with a suite of proven services. Intelligent Marketing solutions deliver world class marketing operations to large and mid sized organisations that improve the productivity and efficiency of their marketing programmes, leveraging sales and customer service channels to optimise the customer relationship. Intelligent Marketing enables marketers to acquire, retain and grow profitable customers and increase the return on marketing investment.
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