AIM listed software group Smartfocus Group (LON:STF) has won a deal to supply its multi-channel marketing systems to tour operator Page & Moy Travel Group. smartFocus was selected by Page & Moy to increase customer insight and targeting for enhanced marketing performance focused on delivering stronger campaigns. Financial terms of the agreement were not disclosed but the news was enough to push the price of shares in smartFocus up by 1.85% to 13.75p.
Page & Moy is a holiday provider operating across three brands: Travelsphere, Page & Moy and Just You. It offers a diverse range of holidays in over 80 countries around the world. smartFocus will is work with the company to improve campaign management capabilities through the creation of a new marketing database that provides innovative campaign management capabilities. The smartFocus solution replaces the group's existing SQL database and legacy SAS marketing applications. In addition to providing new database and marketing software, smartFocus’s support and expertise will ensure improved database maintenance that will drive cost reduction, increase response rates and accelerate return on investment.
Chris Underhill, the chief executive of smartFocus, said: “We're seeing a huge demand in the market from companies just like the Page & Moy Travel Group that are looking for software which enables internal departments to deliver and drive business forward, while eliminating the time and costs of external consultants or resources. This is what smartFocus delivers. Our investment in R&D has developed a practical solution that puts power back in the hands of marketers, while our interpretation of client support has produced a dedicated team which works to ensure clients are using our software to gain maximum return on their campaigns.”
Two weeks ago, smartFocus picked up a similar deal to supply its systems to retailer The White Company. That followed a supply deal with ticker retailer thetrainline.com earlier in the summer.
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