Sprue Aegis - Provider of Smoke and Carbon Monoxide Alarms

Thursday, Jun 15 2017 by
Sprue Aegis  Provider of Smoke and Carbon Monoxide Alarms

Sprue Aegis (LON:SPRP)

  • Share Price 215p  (up so far today 10.2%)
  • Market Cap  £101.7 million             
  • Enterprise Value  £85.4 million
  • Bid/Offer      210p - 220p                   
  • Normal Market Size  1,500 shares

Sprue Aegis happens to represent one of my better knife catching moments.  Everything simultaneously went wrong for the company.  Sales had peaked in one of their major markets, they had, distribution issues and who could forget the battery fiasco?  The stock price nose-dived in a straight swoop as the controversy played out in the media.  Even now the share price is still a long way short of previous highs.

Previous Comments

About the Company

Sprue Aegis plc is involved in the business of design, sale and marketing of smoke and carbon monoxide detectors and accessories. The range of brands, includes FireAngel, AngelEye, Pace Sensors, First Alert, SONA, BRK and Dicon brands.

Trading Update today  June 15th, 2017

Summary Highlights

  1. Expecting a strong return to profitability in H1 2017 exceeding the good performance in 2nd half of 2106.
  2. Significant improvement in gross margin and a net reduction in overheads.  However, to be fair the comparison with H1 2016 is a bit too easy.
  3. Currency fluctuations aside operating profit will be in line with market expectations. 
  4. The new manufacturing and distribution arrangements are in the company's words transformational which will allow growth to accelerate over the medium term.

Profit Forecasts 

Sprue Aegis bar the one time normally surprises on the upside.  I have pencilled in 11p for the year 31/12/17  with 13.5p for the following year 31/12/18. Recent tragic events will alert authorities for the need to legally insist on better alarm systems not only in the UK but also in Europe as well.  However, the same necessary relevant legislative changes can take years to pass and afterwards to enforce implementation is another matter.

Final Comment

Sprue Aegis is a core holding as I do expect to see many years of growth in earnings.  Operating gearing means any modest increase in revenue sales will drop to the bottom line very quickly. The current high p/e reflects the optimism that earnings per share will be closer to 20p by 31/12/19, with the company having effectively doubled earnings per share over 3 years. 

Forecasts depend on the continued success in the German market with multiple smoke alarm sales (4-5) expected for each German home.  …

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All articles and comments are for general information only. No investment advice intended.

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Sprue Aegis plc (Sprue) is engaged in the business of design, sale and marketing of smoke and carbon monoxide (CO) detectors and accessories. The Company also operates its own CO sensor manufacturing facility in Canada. The Company is also a provider of home safety products. The Company's principal products include smoke alarms and CO alarms and accessories. Sprue manufactures CO sensors for use in all its CO alarms. Sprue serves in the United Kingdom retail and the United Kingdom's fire and rescue services. The Company offers a range of brands, including FireAngel, AngelEye, Pace Sensors, First Alert, SONA, BRK and Dicon brands. The Company's subsidiaries include Sprue Safety Products Limited, which is engaged in distribution of smoke and CO alarms, and Pace Sensors Limited, which is a manufacturer of CO sensors. more »

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2 Comments on this Article show/hide all

vik2001 15th Jun 1 of 2

nice read. im wondering there will be scope for a lot more further upside on this with all whats happned with the fire of that building in west London. companies, businesses, home owners, strict checks in the upcoming weeks will boost business for companies like Sprue Aegis, so a good time to get back in.

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tournesol 15th Jun 2 of 2


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