We've discussed elsewhere the paradox that while value investing is the tried and trusted method of some of the world’s most famous, wealthy and influential stock buyers, for some reason it is still widely overlooked by the majority of institutional investors. We argue that this short- sightedness of the professionals works to the advantage of the motivated and determined individual investor. But where to begin? Value Investors worldwide disagree on many aspects of investing, but rarely on some fundamental principles!
Key Principle 1: Price is not value

This is the reason share prices so often spike when being bid for by an acquirer, who generally has to pay something closer to fair value. Investors should understand that the share price is like the tip of an iceberg – you can see it, but you’ve no idea how big or small the iceberg is below the surface unless you put on your dive suit. As Ben Graham has observed: “price is what you pay, value is what you get”, meaning that big swings in the market don’t necessarily mean big swings in value. When you buy a stock, you are buying ownership of a business with real assets. Should that really change just because the market is moody or plagued by worries about liquidity?
Key Principle 2: Mr Market is a crazy guy
