High hopes for tomorrow statement apparently...
http://business.timesonline.co.uk/tol/business/columnists/article5626700.ece
Perhaps unexpectedly then, Dairy Crest is expected to issue a comparatively upbeat trading statement this week, which analysts believe will try to be reassuring on the health of its balance sheet and paint a positive picture of strong sales growth from its big branded food products. High-profile television advertising featuring Johnny Rotten from the Sex Pistols for its Country Life butter brand and substantial investment in promotions are thought to have boosted sales and increased market share.
