Executive Summary
Media Steps Group plc is an outdoor advertising business, providing high visibility Postersteps(TM) located on stairways in public places. The idea of advertising on staircases has long been an appealing one, since it is able to reach large audiences with great impact. Suitable sites include any high footfall location, such as railway stations, shopping malls, exhibition halls, and sports stadiums. Recent research by RMS UK showed that 42% of respondents recalled seeing advertising at a sample of stations where Media Steps has a presence, and in all cases the Postersteps(TM) advertisements achieved a higher recall than any others.
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