There aren’t many businessmen like Elon Musk. After announcing his intention to pull out of his $44bn takeover of Twitter (US: TWTR) - a move which is set to cause considerable pain to the company’s shareholders - Musk took to the social media platform to poke fun at the situation. The tweet - which shows him laughing at the fact that Twitter’s lawyers are trying to force him to go through with the deal - has been liked 1m times.

It’s not the first time Musk has stretched the boundaries of the behaviour expected for a company chief executive. In 2018 he was forced to pay significant fines to the US securities and exchange commission (SEC) after he tweeted that he had secured the funding to take Tesla (US: TSLA) private at $420 per share - a major premium. The incident culminated in a court ruling that stated Musk “recklessly made the statements with knowledge as to their falsity." Less than two years later he wiped $14bn off Tesla’s (US: TSLA) value when he tweeted that the stock price was too high “imo”.
Tesla's share price has climbed steadily in the last few years

In fact, it’s a wonder that Twitter executives aren’t relieved at Musk’s change of tune regarding the acquisition. While there is no doubt he is a creative and inspired entrepreneur, his ability to sensibly manage and grow a mature company is somewhat questionable. Since appointing a chairman to oversee Musk’s decision making at Tesla (an appointment enforced by the SEC after the tweeting fiasco of 2018), the company has become profitable, while continuing to churn out impressive growth figures. Musk now seems to spend more of his time focusing on his satellite and space exploration company SpaceX.
So what were his intentions behind the proposed Twitter acquisition? Musk has long pressed Twitter on its adherence to free speech values, especially after the service blocked former president Donald Trump from the platform following the Capitol riots in early 2020. Preserving the Twitter of old where he and other highly influential people could spread their views unencumbered by regulation seems to have been a key factor driving his intention to remove it from the clutches of the current board. Trump meanwhile has ploughed ahead with a challenger app that is competing against Twitter - ‘Truth Social’ is has been…