Executive Summary
Formjet Plc is a UK-based company with a highly distinctive business model. It acquires territorial rights to 'alternative' software products, and markets, sells, distributes and supports these products in place of the vendor in worldwide markets. The strategy has at its heart the proposition that it can acquire product lines in territories of not less than a country without the expense of either product development or the creation of IPR. The Formjet Group currently has four product lines: Panda Software and Filestream are UK licences and Ability and Software Dialog are worldwide. Formjet reaches a customer base of more than 250,000 direct customers and in excess of 3,000 corporate clients. This market penetration has been achieved through careful research into relevant territories and then applying the most suitable routes to market, whether through distribution and/or reseller partners, or via direct sales.
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