Executive Summary
Ekay is an advertising and marketing agency which specialises in advising clients on the use of television, national and local press, magazines, the internet, direct mail and posters for business development purposes. Ekay has particular expertise in direct marketing. Ekay offers a complete direct marketing solution to its clients, utilising a range of advertising methods and direct mail solutions. In addition to advising on strategy, the Company offers a complete design and media buying service. Ekay has a history of stable long term relationships with its customer base, a number of whom have been clients since the Company's incorporation in 1999. The Company's largest media activity at present is in television, where the Board believes that the Company is a recognised expert and a market leader in its niche direct marketing sphere. The Directors anticipate that \new media\ will be the Company's fastest growing area of activity over the next few years. Ekay's historic customer base comes from the financial services sector but recent client wins have expanded the Company's portfolio into other areas. Ekay's strategy is one of organic growth coupled with strategic acquisitions. Ekay intends to acquire complementary marketing services companies to enhance profit and earnings growth. Ekay has already established an in-house graphics department and a specialist analysis and marketing consultancy for online media. The Directors perceive these activities as attractive areas for potential acquisition targets and has identified growth opportunities in niche marketing in the UK regions.
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