Executive Summary
WIN plc's principal business enables UK corporate customers to send and receive text messages, as well as deliver content, to and from mobile phone users. WIN has developed its own data communications infrastructure, the WIN Platform, that is used by over 100 businesses to deliver in excess of 280 text-based SMS services. WIN also provides other wireless data services to business customers, including picture messaging and transmission of real time financial data to pagers. WIN generates revenue by a well established model of sharing the text message charge with its business customers and mobile operators.
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