Executive Summary
YouGov plc was founded in May 2000. It is a professional market research agency pioneering the use of the Internet and information technology to collect higher-quality in-depth data for market research and public consultation. YouGov has pro-actively recruited respondents from all ages, socio economic groups and regions of Britain. The sample for each survey is carefully selected and controlled so that it is representative of the adult population as a whole - or the specific audience that the survey is designed to measure. Because of our online data collection methodology, YouGov's data is of higher quality and our cost base is lower than that required by the use of conventional market research techniques. This means that YouGov can pass on this cost savings to its clients. YouGov offers a full market research and consultancy service, collaborating with other agencies in Britain and abroad.
Company History
Current Events
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Production/Operations
Distribution/Routes to Market
Market & Competition
Market Share
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Management
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Valuation
Comparable Companies
SWOT Analysis
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