Sat 2:09pm


Real Name: Edward Croft

Occupation: Company Director, Entrepreneur, Other

Interests: Commodities, Stocks

Twitter: edcroft

Fantasy Fund: Quo Vadis Magister

About Me:

CEO at Stockopedia where I weave code, prose and investing strategies to help investors beat the stock markets. I've a background in the City and asset management but now am more interested in building great stock selection tools for the use of investors online.  

Traditionally investors online have had very poor access to the best statistics, analytics and strategies for the stock market and our aim is to set that straight.  High Quality fundamental information has been prohibitively expensive in the past and often annoyingly dull. People these days don't just want to know the PE Ratio and look at a balance sheet. They expect a layer of interpretation over data, signal from noise and the ability to know at a glance whether a stock is worth investigating or not.

All this is possible using great design and the insights gleaned from quantitative research.  Stockopedia is where we try to make it happen !


I post my day to day thoughts and ramblings on twitter - do join me....

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Edward Croft's Latest Blogs

There are many ways to reach success in the stock market… but just like in politics, other people’s methods are often disregarded at best, and attacked at worst. Traders think Investors are boring old stiffs while Investors think Traders are mindless morons. You often see different classes of investors mocking each other’s blogs - technical analysis articles attracting the wrath of the ‘serious investor’ while…

When do you find the time to focus on your investing? Do you get up at 7am to read the news and plan your trades? Do you scan the bulletin boards hourly for new ideas? Do you watch the market in real time like a hawk setting buy triggers, adjusting stop losses and analysing market depth? I know this is what the cool gang do……

One of Europe’s most influential fund managers has just written a fabulous little book titled “High Returns from Low Risk - a remarkable stock market paradox”. I don’t recommend many books, but I think there are a lot of investors that could learn from this. It’s barely 140 pages long, and in spite of a dose of marketing towards the end, it’s a great addition…

A couple of weeks ago I received the following questions from one of our long term subscribers: “Now that Stockopedia is so successful, do you feel that you are influencing the market as a whole?”  “Does the availability of high-grade information to private investors cause them to all move together under your guidance?“ “Are you increasing the volatility of the market?” I hear these kinds…

We have just this morning released a suite of new features to the Stockopedia site - including the RiskRatings and the StockRank Styles.  I will be explaining these features in an extensive webinar at 1pm today (Thursday 4th May) - (Replay link is here).  The following piece is the copy from our RiskRatings Ebook which can be downloaded for iPad, Kindle, PDF or read online…

Edward Croft's Latest Comments

We are working on all these features, but I'm no longer providing release dates. The reality is that we're working on a big project with lots of dependencies and it takes time. We'll be inviting some users into a beta at some point in the coming months.

abmiller - if the contact button isn't working it's best to email us at support [at]

I quite like the MBTI personally. I've drifted from INTP to ENTP over the years. It's very useful in understanding the differences between people. I've been reading Ray Dalio's Principles recently and Bridgewater use MBTI (and other profiling tools) a lot. e.g. for every P you should have a J - you'll get more done.

It would be interesting to couple this with a questionnaire about the actual habits of investors, because I'll give you very good odds that there's a discrepancy between the way people believe they invest and the way they actually invest. @timarr - I completely agree and was thinking the same thing.   There have been 268 answers so far to the poll and here's how it…

Thanks all for the great comments! If anyone has any other classification models in different domains I'd love to hear about them. The Political Compass is one of my favourite 2 dimensional classification systems - getting beyond pure left/right thinking -

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