Registered:
21/05/15
Seen:
Sat 4:59pm

Comments
319

Occupation: Company Director

Interests: Stocks

Location: United Kingdom

About Me:

Investor with over 30 years experience.

Former FTSE-250 CFO.

Working in insurance.




Target +15% IRR. (+11.3% IRR achieved 1 January 2015 - 30 April 2020).

  •    2015: +20.7%
  •    2016: +7.0% (rescued by a good December)
  •    2017: +34.5% (just one down month)
  •    2018: -1.2% (having been 16.8% up at end-July)
  •    2019: +44.0% (+18.7% in January - my best month ever)
  •    2020: -24.6% (down 24.4% in March alone!)

Investment Strategy
I trade... monthly
I tend to buy... after much research
I hold for... years
I invest with... >£1m
Diversification is ... a hedge for ignorance
Long-term buy-and-hold investor. Focussed on fundamentals. Look to achieve competitive advantage through detailed analysis of selected small caps. Willing to take large positions (>20% of portfolio) in best ideas.


Effortless Cool's Latest Blogs
5

Croma Security Solutions - The Long Story

Effortless Cool 7th Nov '19
1
35

Macfarlane - The Long Story

Effortless Cool 24th Feb '19
14
17

AO World - The Short Story

Effortless Cool 18th Mar '18
19
0

How to add a picture to a post?

Effortless Cool 18th Mar '18
2
43

Water Intelligence - The Long Story

Effortless Cool 22nd Jun '17
68


Effortless Cool's Latest Comments
9

Small Cap Value Report (Tue 19 May 2020) - DTG, SCPA, BWNG, QXT, RNWH, MCB

Effortless Cool Tue 4:44pm
1
9

Small Cap Value Report (Fri 15 May 2020) - placeholder

6
1

Macfarlane - The Long Story

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4

Small Cap Value Report (Tue 5 May 2020) - placeholder

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3

Small Cap Value Report (Tue 28 April 2020) - LOOK, SNX, SYS1, MKS, IQE, PLUS, MKS

1
Effortless Cool's Top Awards 4

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Done, Let's add some stocks
Brilliant - You've created a folio! Now let's add some stocks to it.

  • Apple (AAPL)

  • Shell (RDSA)

  • Twitter (TWTR)

  • Volkswagon AG (VOK)

  • McDonalds (MCD)

  • Vodafone (VOD)

  • Barratt Homes (BDEV)

  • Microsoft (MSFT)

  • Tesco (TSCO)
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