Registered:
21/05/15
Seen:
Wed 6:17pm
Followers:
23

Comments
281

Occupation: Company Director

Interests: Stocks

Location: United Kingdom

About Me:

Investor with over 30 years experience.

Former FTSE-250 CFO.

Working in insurance.




Target +15% IRR. (+18.3% IRR achieved 1 January 2015 - 30 September 2019).

  •    2015: +20.7%
  •    2016: +7.0% (rescued by a good December)
  •    2017: +34.5% (just one down month)
  •    2018: -1.2% (having been 16.8% up at end-July)
  •    2019: +29.6% (+18.7% in January - my best month ever)

Investment Strategy
I trade... monthly
I tend to buy... after much research
I hold for... years
I invest with... >£1m
Diversification is ... a hedge for ignorance
Long-term buy-and-hold investor. Focussed on fundamentals. Look to achieve competitive advantage through detailed analysis of selected small caps. Willing to take large positions (>20% of portfolio) in best ideas.


Effortless Cool's Latest Blogs
31

Macfarlane - The Long Story

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17

AO World - The Short Story

Effortless Cool 18th Mar '18
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How to add a picture to a post?

Effortless Cool 18th Mar '18
2
42

Water Intelligence - The Long Story

Effortless Cool 22nd Jun '17
67
12

Share-based payment costs - ABDP case study

Effortless Cool 26th Apr '17
8


Effortless Cool's Latest Comments
1

Water Intelligence - The Long Story

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Water Intelligence - The Long Story

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Water Intelligence - The Long Story

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Small Cap Value Report (Mon 30 Sep 2019) - CALL, WATR, CTG

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Small Cap Value Report (Mon 30 Sep 2019) - CALL, WATR, CTG

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Effortless Cool's Top Awards 4


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