Occupation: Company Director

Interests: Stocks

Location: United Kingdom

About Me:

Investor with over 30 years experience.

Former FTSE-250 CFO.

Working in insurance.

Target +15% IRR. (+17.7% IRR achieved January 2015 - March 2019).

  •    2015: +20.7%
  •    2016: +7.0% (rescued by a good December)
  •    2017: +34.5% (just one down month)
  •    2018: -1.2% (having been 16.8% up at end-July)
  •    2019: +17.0% (+18.7% in January - my best month ever)

Investment Strategy
I trade... monthly
I tend to buy... after much research
I hold for... years
I invest with... >£1m
Diversification is ... a hedge for ignorance
Long-term buy-and-hold investor. Focussed on fundamentals. Look to achieve competitive advantage through detailed analysis of selected small caps. Willing to take large positions (>20% of portfolio) in best ideas.

Effortless Cool's Latest Blogs

Stockopedia give an excellent summary of Macfarlane (LON:MACF) on their share page:"Macfarlane Group PLC is a United Kingdom-based company, which is engaged in designing, manufacturing and distribution of packaging products.The Company's segments include Packaging Distribution, which is engaged in distribution of packaging materials and supply of storage and warehousing services in the United Kingdom, and Manufacturing Operations, which is engaged in designing, manufacturing and supplying…

AO World (LON:AO.) is an online electrical retailer. It describes its mission as "to be the best electrical retailer in Europe. It may well be succeeding in that mission, claiming industry-leading scores on customer review websites and very high net promoter scores. The price of delivering that level of service, however, as I will set out below, is that is a loss-making business that seems…

Can anyone help with this? I'm trying to create a post with some charts in. I have saved the charts as pictures, but can't work out how to insert them into the post. I have actually done this successfully before, but can't remember how. I'm on a Mac using Safari.

Water Intelligence (LON:WATR) came to the Aim market in 2010, through a reverse takeover of Qonnectis plc. Its principle asset is the American Leak Detection (ALD) business, which it operates on both a franchisee and corporate-owned basis. Background As described in the 2010 prospectus: http://www.waterintelligence.c... “ALD focusses on the accurate, non-destructive detection of all types of leaks including hidden water and sewer leaks, together with…

Based on Paul Scott’s analysis of ABDP’s recent interim results and the ensuing discussion, there seems to be a poor understanding, even amongst savvy investors, of the methodology through which share-based payment costs are calculated and the appropriateness or otherwise of including them in earnings-based valuations. I was one of those confused investors, and the ABDP situation spurred me on to do some research to…

Effortless Cool's Latest Comments

Yes, indeed, jam has been promised regularly. In fact, us longer term shareholders have been like donkeys persistently plodding after a jam smeared carrot dangling from a stick held out in front of us. We actually caught up with it once in March 2016, only to have it cruelly snatched away from us shortly after. Things do seem to be falling into place finally now,…

I use Investegate every morning to skim the 07:00 RNSs and look at any of interest (not necessarily those I own or on my watch list). However, for email alerts on specific companies I use Morningstar, which sends the full text of the RNS, rather than just telling me that one has been issued, which is all the Investegate alerts do (or did, anyway, when…

Full marks to Paul for the early start today - it is appreciated.

I think you may be getting a quote for Hong Kong listed IGG Inc?

Steve Caunce "decided to step down" as CEO on 31 January 2019. The last AO World (LON:AO.) annual report told us that he held 51,975,815 shares on 31 March 2018 (page 88). However, we today learn that he sold 4,830,000 shares on 23 March 2018, and actually held just 47,145.815 shares at year-end, i.e. the information given in the annual report was false. Also today,…

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