Fri 3:48pm


Occupation: Company Director

Interests: Stocks

Location: United Kingdom

About Me:

Investor with over 30 years experience.

Work in insurance.

Target 15% IRR. (21.0% IRR achieved January 2015 - May 2018).

   2015: +20.7%

   2016: +7.0% (rescued by a good December)

   2017: +34.5% (just one down month)

   2018: +10.4%

Investment Strategy
I trade... weekly
I tend to buy... after much research
I hold for... years
I invest with... >£1m
Diversification is ... a hedge for ignorance
Long-term buy-and-hold investor. Focussed on fundamentals. Look to achieve competitive advantage through detailed analysis of selected small caps. Willing to take large positions (>20% of portfolio) in best ideas.

Effortless Cool's Latest Blogs

AO World (LON:AO.) is an online electrical retailer. It describes its mission as "to be the best electrical retailer in Europe. It may well be succeeding in that mission, claiming industry-leading scores on customer review websites and very high net promoter scores. The price of delivering that level of service, however, as I will set out below, is that is a loss-making business that seems…

Can anyone help with this? I'm trying to create a post with some charts in. I have saved the charts as pictures, but can't work out how to insert them into the post. I have actually done this successfully before, but can't remember how. I'm on a Mac using Safari.

Water Intelligence (LON:WATR) came to the Aim market in 2010, through a reverse takeover of Qonnectis plc. Its principle asset is the American Leak Detection (ALD) business, which it operates on both a franchisee and corporate-owned basis. Background As described in the 2010 prospectus: http://www.waterintelligence.c... “ALD focusses on the accurate, non-destructive detection of all types of leaks including hidden water and sewer leaks, together with…

Based on Paul Scott’s analysis of ABDP’s recent interim results and the ensuing discussion, there seems to be a poor understanding, even amongst savvy investors, of the methodology through which share-based payment costs are calculated and the appropriateness or otherwise of including them in earnings-based valuations. I was one of those confused investors, and the ABDP situation spurred me on to do some research to…

Effortless Cool's Latest Comments

The starting point for valuing this is obviously projecting revenue. Consensus for 2018, per Stockopedia, is $21.7m. I believe that this, representing growth of 23% versus 2017, is materially too low. The first quarter trading update showed revenue of $5.3m. Since year-end, Water Intelligence (LON:WATR) has added one more national insurance company contract (4 Jan) and bought in franchises in Louisville (7 Mar), Bakersfield (15…

The Water Intelligence (LON:WATR) AGM took place at 11:30 on 19 June in the offices of Weil, Gotshal & Manges, 110 Fetter Lane, London. The only representative from the company was Patrick deSouza, Executive Chairman. Two advisors from FinnCap were also present. I was the only shareholder that attended.The resolutions were swiftly approved and the FinnCap representatives left to attend another AGM. Mr deSouza kindly…

A very interesting AGM today. I was the only shareholder there and Patrick deSouza was very generous with his time in talking about the business and answering my questions. I'll write up a summary and post it when I get the chance, and will also update some of the information and projections in the header.

LOL - it's back to a 'sucker stock' for me too now:EU Supply EUSP 14.23p -0.5  -3.6% 9:13am 15.0k Speculative, Micro Cap, Sucker Stock

Stockopedia has finally updated the broker forecasts although, unfortunately, they are clearly wrong.  Broker Forecasts                                   31st Dec 2018                                 31st Dec 2019   Price Target: 3.09 (+4.71% above Price) Net Profit EPS DPS Net Profit EPS DPS Est. Long Term Growth Rate: n/a (£) (p) (p) (£) (p) (p) Consensus Estimate 1.26m 867.1 - 1.56m 1,030 -

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