Fri 5:09pm


Occupation: Company Director

Interests: Stocks

Location: United Kingdom

About Me:

Investor with over 30 years experience.

Work in insurance.

Target 15% IRR. (21.8% IRR achieved January 2015 - July 2018).

   2015: +20.7%

   2016: +7.0% (rescued by a good December)

   2017: +34.5% (just one down month)

   2018: +16.8%

Investment Strategy
I trade... weekly
I tend to buy... after much research
I hold for... years
I invest with... >£1m
Diversification is ... a hedge for ignorance
Long-term buy-and-hold investor. Focussed on fundamentals. Look to achieve competitive advantage through detailed analysis of selected small caps. Willing to take large positions (>20% of portfolio) in best ideas.

Effortless Cool's Latest Blogs

AO World (LON:AO.) is an online electrical retailer. It describes its mission as "to be the best electrical retailer in Europe. It may well be succeeding in that mission, claiming industry-leading scores on customer review websites and very high net promoter scores. The price of delivering that level of service, however, as I will set out below, is that is a loss-making business that seems…

Can anyone help with this? I'm trying to create a post with some charts in. I have saved the charts as pictures, but can't work out how to insert them into the post. I have actually done this successfully before, but can't remember how. I'm on a Mac using Safari.

Water Intelligence (LON:WATR) came to the Aim market in 2010, through a reverse takeover of Qonnectis plc. Its principle asset is the American Leak Detection (ALD) business, which it operates on both a franchisee and corporate-owned basis. Background As described in the 2010 prospectus: http://www.waterintelligence.c... “ALD focusses on the accurate, non-destructive detection of all types of leaks including hidden water and sewer leaks, together with…

Based on Paul Scott’s analysis of ABDP’s recent interim results and the ensuing discussion, there seems to be a poor understanding, even amongst savvy investors, of the methodology through which share-based payment costs are calculated and the appropriateness or otherwise of including them in earnings-based valuations. I was one of those confused investors, and the ABDP situation spurred me on to do some research to…

Effortless Cool's Latest Comments

Cheers, sharmvr. As to what happened today, I blame Pete!

Pete, That's a very good question and one, I'm sure, that is exercising a lot of Water Intelligence (LON:WATR) shareholders at present. For my part, I am happy to continue to hold. Although the shares no longer scream value in the way they did when I first purchased, the story that I bought into remains intact, i.e. the possibility, even probability, of significant annual growth…

"... the wet-led leisure business ..." - never has drinking been made to sound more yucky.

My H1 projections held up pretty well against the figures in the recent H1 trading statement. Small shortfalls in Franchise Royalty Income and Corporate-Owned Stores Revenue were more than offset by a surplus in International Corporate Activities; Franchise-Related Activities was spot-on. Revising my projections to reflect this latest information, I have shaded my 2018 estimate up to $24.0m (was $23.9m), representing a significant excess over…

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