19th Jan '18


Occupation: Analyst, Broker, Market Professional, Private Investor

Interests: Bonds, Commodities, Economics, Forex, Geopolitics, Gold, Interest Rates

Location: City of London

Twitter: @TheRealAssetCo

About Me:

Will is Co-Founder and COO of The Real Asset Company, a platform for buying gold and silver bullion efficiently online, stored in a global range of vaults. Will manages digital and operations, also finding time to contribute to the Research Desk alongside Jan Skoyles. He is Austrian in his economics, liberty minded above all else, and an active DIY investor.

Investment Strategy
I trade... a few times per year
I tend to buy... after much research
I hold for... years
Diversification is ... important, but not beyond 10 positions

Accumulation of real and monetary assets (and their related mining shares) driven by concerns with an excessively leveraged reserve banking system and fiat currencies.


The Real Asset Company is a next generation platform for physical gold and silver investment. Our open market enables you to set your own rates, meaning competition in the market provides you with fairer and more efficient gold prices. You keep your own bullion stored in LBMA approved vaults. Enjoy our range of storage and delivery options for greater security and control with your investments. Open an account in minutes and receive a free ounce of silver. Contact:

Web Address:

Address: 2nd Floor, 8-9 Talbot Court

Tel: +44 (0) 207 283 1953

Find out More »

Will Bancroft's Latest Blogs

Bitcoin mania has been sweeping the TV, newspapers and social media recently, as the price of Bitcoin has shot through the roof.As the Cyprus situation unfolded, and depositors unusually found themselves in the firing line, demand for gold bullion soared across Europe. At the same time, even more noticably, the price of Bitcoin starting going parabolic.Even now a few weeks on we regularly see the…

Many UK and European investors are now looking at gold investing, after events from Cyprus and last week’s UK budget. People are understanding once more what cash in the bank really is, and how it contrasts with physical gold savings. Savers and investors have been specifically shocked by what has happened to depositors in Cyprus, where in a marked contrast with other bank failures and…

Much of the way this financial crisis has spun out has been as if it has snuck up on everyone, who before had been blissfully unaware of the risks in our financial system. The author below suggests that the next thing which may just sneak up on us may be Germany’s exit from the euro, a currency which may soon become ‘intolerable’ to them. The…

Last week the Bernanke Fed recommenced its interventionist tendencies and announced QE3. The world’s most important central bank will be able to buy its previously targeted range of securities to the tune of $40bn a month. The Fed probably felt newly empowered by the ECB’s recent promises to action, and the deliberately awe inspiring words of ‘Super’ Mario Draghi. The world’s most systemically important central…

A recent FT article about ‘Disaster Economics’ by Gillian Tett caught our attention. We’ve been fans of Ms Tett’s work for a while, especially her excellent book ‘Fool’s Gold’. This article was about the bond markets, but it was some interesting financial history and commentary that caught our attention. Amidst a discussion of bizarre behaviour in the bond markets, we hear again of recent analysis…

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