YouGov is now back on a growth trend after a difficult couple of years, with the new CEO focusing on building on the group's core strengths. Investment in a technology platform and new products is providing a credible portfolio of real value to the corporate market, which can be rolled out across territories. The Harrison acquisition gives a step up to building the scale needed to tackle the key US market. The rating is at the bottom of the range of peers, reflecting past disappointments.

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