With a broad product portfolio and an extensive marketing network in place, Sinclair’s current focus is to achieve critical mass in product sales. Assuming an annual licensing income of £5m, it needs to add another £5m in product revenue to its 2009 estimated level to reach break-even at the operating profit level. An annual sales growth of 15%, discounted at 12.5%, would yield an NPV of £41m, representing a 30% upside.

Unlock this Article with a 14 day free trial

or Unlock with your email

Already have an account?
Login here