Dec 12 (Reuters) - B Riley Principal Merger Corp  BRPM_u.N :
    * B. RILEY PRINCIPAL MERGER CORP. AND ALTA EQUIPMENT
HOLDINGS INC.
ANNOUNCE BUSINESS COMBINATION
    * B. RILEY FINANCIAL INC - DEAL FOR ANTICIPATED PRO FORMA
ENTERPRISE VALUE OF APPROXIMATELY $550 MILLION
    * B. RILEY FINANCIAL INC - ALTA EQUIPMENT EXECUTIVE
MANAGEMENT
TEAM WILL CONTINUE TO BE LED BY CEO, RYAN GREENAWALT
    * B. RILEY FINANCIAL INC - BRPM INTENDS TO CHANGE ITS NAME
TO ALTA
EQUIPMENT GROUP INC
    * B. RILEY FINANCIAL INC - BUSINESS COMBINATION HAS BEEN
APPROVED
BY BOARDS OF BOTH ALTA AND BRPM
    * B. RILEY FINANCIAL INC -  BRPM INTENDS TO APPLY TO LIST
ITS
SHARES AS ALTA EQUIPMENT NYSE UNDER TICKER SYMBOL "ALTG."
    * B. RILEY FINANCIAL - COMBINED CO BOARD EXPECTED TO INCLUDE
GREENAWALT, WHO WILL SERVE AS CHAIRMAN
    * B. RILEY FINANCIAL INC - COMBINED CO BOARD ALSO EXPECTED
TO
INCLUDE DAN SHRIBMAN, CHIEF INVESTMENT OFFICER OF B. RILEY
FINANCIAL & CFO OF BRPM
    * B. RILEY FINANCIAL INC - BUSINESS COMBINATION IS EXPECTED
TO BE
FUNDED THROUGH A COMBINATION OF EQUITY AND DEBT FINANCINGS
    * B. RILEY FINANCIAL INC - RYAN GREENAWALT TO ROLL
SIGNIFICANT
EQUITY INTO COMBINED CO

Source text for Eikon:  ID:nPn6Bx9sqa 
Further company coverage:  BRPM_u.N 

 ((Reuters Messaging: Reuters.Briefs@thomsonreuters.com))