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CPB - Campbell Soup Co News Story

$45.67 -0.4  -0.9%

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Consumer Defensives
Large Cap
Market Cap £10.86bn
Enterprise Value £14.09bn
Revenue £6.78bn
Position in Universe 586th / 6387

Reuters Insider - Food giants cut 6 trln calories

Thu 9th January, 2014 6:52pm
Click the following link to watch video:                       
 Source:             Thomson Reuters                                   
 Description:        Food and drink makers sold 6 times fewer calories 
                     than they had pledged to cut, says a new study.   
                     But it's unclear how much credit they deserve.    
(To access all exclusive Reuters Insider programming visit: 
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Transcript (May be auto-generated)

 Americans cut 78 calories out of their daily intake and surprise, they may be 
able to thank food companies. A study by University of North Carolina Research 
has found that over a five year period, food and beverage companies sold six 
times fewer calories in the US than the amount they had pledged to cut. That 
study was financed by the Robert Wood Johnson Foundation, the largest US 
foundation devoted to health care. Participating in the pledge: Coca-Cola, Mars,
Unilever and 13 other companies that account for more than a third of the 
calories produced by food and beverage makers in the US. To combat obesity, 
those companies had pledged to cut one trillion calories by 2012, but they wind 
up cutting 6.4 trillion. They've been shrinking package sizes and producing and 
plugging lower-calorie options. But it's unclear just how much credit the food 
manufacturers deserve. Consumers may have played a big part. The director of the
study says parents may be leading the drive because households with children 
accounted for the biggest cutback in calories, and the Great Recession could 
have cut into sales as well
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