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CHOO - Choom Holdings Inc News Story

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Micro Cap
Market Cap £19.3m
Enterprise Value £36.9m
Revenue £10.9m
Position in Universe 1382nd / 2701

PLATFORM(WD) Advances Choom’s Digital Strategy with New Website

Tue 23rd March, 2021 12:00pm
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VANCOUVER, British Columbia., March 23, 2021 (GLOBE NEWSWIRE) --
Choom Holdings Inc. (“Choom” or the “Company”) (CSE: CHOO; OTCQB:
CHOOF), a fast-expanding Canadian retail cannabis company is pleased to
announce it has launched its new proprietary ecommerce platform, powered by

The value of Choom’s newly acquired digital team and assets have come to
fruition with the release of the Choom 2.0 site. The elevated retail
experience customers have come to expect in-store has now come to life online,
supporting one of the brands key strategic pillars of a strong omni-channel
ecosystem. Some of the key attributes of the fully customized site include
full mobile optimization, increased speed, best-in-class SEO, SMS
notifications, in-store fulfilment, including delivery and pickup options.

“We’re betting big on digital and the omnichannel customer,” Corey
Gillon, Choom CEO states, “On average customers are spending 75% more online
compared to in-store, making the growth of this channel a continued priority.
Our management team, with 100+ years combined retail industry experience,
understands all to well the importance of investing in digital and the
pitfalls organizations see that fail to do so. The pandemic has accelerated
ecommerce contribution 10 years, in the past year, and Choom is now well
prepared to capitalize on this ongoing shift. Organizations need to be agile,
now more than ever, which is difficult when you’re reliant on 3(rd) party
platforms as most of the Canadian Cannabis retailers are today. This has
created a significant point of differentiation for Choom”.

The new website was developed by PLATFORM(WD) digital agency. PLATFORM(W)(D
)was acquired by Choom in September 2020 and has extensive experience in the
Cannabis industry. The initial launch of the site will be superseded by a
phase 2 development project that will include additional optimizations and

About Choom™

Choom™ is a rapidly-expanding Canadian retail cannabis company, inspired by
Hawaii's “Choom Gang”—a group of buddies in Honolulu during the 1970's
who loved to smoke weed—or as the locals called it, “Choom”. Evoking
the spirit of the original Choom Gang, our brand caters to the Canadian market
with the ethos of ‘cultivating good times’. Choom™ is focused on
delivering an elevated customer experience through our curated retail
environments, offering a diversity of brands for Canadians across a national
retail network.

Cautionary Statement on Forward-looking information   

This news release contains forward-looking information relating to the
Company's proposed activities and other statements that are not historical
facts. Forward-looking information relates to management's future outlook and
anticipated events or results and includes statements or information regarding
the future plans or prospects of the Company. Although management of the
Company has attempted to identify important factors that could cause actual
results to differ materially from those contained in forward looking
information, there may be other factors that cause results not to be as
anticipated, estimated or intended. These factors include risks and
uncertainties associated with or arising as a result of delays in obtaining or
an inability to obtain required regulatory approvals, access to sufficient
quantities of cannabis, the results of diligence investigations, the actions
of third parties, the results of negotiations with third parties, developments
in the cannabis sector, the ability to access sufficient capital from internal
and external sources, reliance on key personnel, regulatory risks and delays
and other risks and uncertainties discussed in the management discussion and
analysis section of the Company's interim and most recent annual financial
statement or other reports and filings, including those made with the CSE and
applicable Canadian securities regulators. There can be no assurance that such
forward looking information will prove to be accurate, as actual results and
future events could differ materially from those anticipated in such
statements. Accordingly, readers should not place undue reliance on forward
looking information. 



For additional information contact:

Corey Gillon, CEO                        
Telephone: 604-683-2509

Chris Bogart, President
Telephone: 604-683-2509        


GlobeNewswire, Inc. 2021
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