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CDI - Christian Dior SE News Story

€537 1.5  0.3%

Last Trade - 09/04/21

Consumer Cyclicals
Large Cap
Market Cap £84.07bn
Enterprise Value £129.81bn
Revenue £38.75bn
Position in Universe 12th / 848

A Dior tarot for uncertain times at Paris Haute Couture Week

Mon 25th January, 2021 3:29pm
PARIS, Jan 25 (Reuters) - Lavish golden dresses decked out
in zodiac signs and tarot symbols provided some Christian
Dior-infused mysticism for the start of Paris' Haute Couture
Week, a showcase of one-of-a-kind outfits held online this time
due to the COVID-19 crisis. 
    One of the high points of the yearly fashion calendar, with
elaborate hand-stitched outfits providing a touch of luxurious
escapism, the latest edition was held without crowds as brands
replaced the runway with online projections. 
    In a whimsical film set in a fairy-style castle, populated
by Libra, Capricorn and models decked out as other astrological
signs, Dior designer Maria Grazia Chiuri provided glitter and
gold with gowns that combined lame fabric with velvet.
    Silhouettes strayed from Chiuri's usual cinched waists, with
empire line necks in some cases, and capes fit for medieval
royalty, including one decked out entirely in intricate flowers
made from feathers. 
    The collection was inspired by tarot cards - a recurring
motif and reference at Dior, including under the brand's
superstitious late founder - with many looks evoking a 15th
century illuminated tarot deck known as the Visconti-Sforza. 
    Chiuri said she had been keen to explore the magic and
solace tarot could offer nearly a year into the coronavirus
pandemic, which has upended lives and industries globally, while
many nations are still under lockdowns to control the disease. 
    "It can help you not to be afraid of something you don't
know, that's so insecure," Chiuri said of the tarot references
in an interview. The cards are often used for fortune telling, a
theme explored in the Dior film, directed by Italy's Matteo
    Luxury brands have had to transform the way they plan for
collections with coronavirus restrictions, and Chiuri said Dior
now carried out fittings with Haute Couture clients over Zoom
calls, orchestrating adjustments from afar. 
    Runway shows are usually an opportunity for fashion editors,
bloggers and buyers to get a sense of the brands' buzz up close.
    Chiuri said Dior had forged ahead with its collection in
order to give some of the industries that depend on fashion
weeks a leg up too. 
    "We tried to make the best of it for the supply chain too.
We have to maintain the tradition of embroidery in Paris,"
Chiuri said. 
    Top brands like Chanel are also due to present their Haute
Couture ranges online. Schiaparelli, whose Texan designer Daniel
Roseberry dressed Lady Gaga for Joe Biden's inauguration as U.S.
President last week, earlier on Monday showcased bejewelled
gowns paired with oversized earrings and super-hero style
dresses which appeared to give models sculpted abdominals.    

 (Reporting by Sarah White; editing by Emelia Sithole-Matarise)
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