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CDI - Christian Dior SE News Story

€623 -2.5  -0.4%

Last Trade - 18/05/21

Sector
Consumer Cyclicals
Size
Large Cap
Market Cap £97.01bn
Enterprise Value £142.32bn
Revenue £38.39bn
Position in Universe 8th / 850

Once upon a time in Versailles: Dior conjures up edgy fashion fairytale

Mon 8th March, 2021 2:55pm
By Laetitia Volga
    PARIS, March 8 (Reuters) - Christian Dior gave Little Red
Riding an edgy makeover for its latest collection on Monday, as
it filled the runway with hooded capes and recreated a moonlit
scene under the glinting chandeliers of the Versailles palace's
Hall of Mirrors.    
    With restrictions on travel and gatherings due to the
COVID-19 pandemic, LVMH  LVMH.PA -owned Dior skipped its
traditional catwalk show for an online version filmed in the
chateau outside Paris and called "Disturbing Beauty". 
    The camera followed dancers performing at night in the
mist-filled grounds, before zooming in on the looks paraded by
models in the 17th century palace, as they strutted in and out
of the shadows.  
    In Dior's dark fairy tale, which featured black leather
dresses with puff sleeves, princess-style tulle gowns and velvet
coats among the winter styles, gone are the damsels in distress
waiting to be rescued. 
    "I am not obsessed with the idea of a princess. Each woman
wants to play (a) different character, with different clothes,
to be one moment a soldier, then a princess," designer Maria
Grazia Chiuri said in a interview.
    Chiuri - who has sought to stamp an overt feminist stance on
her designs - said she had wanted to rethink the reading of
tales as coming of age stories. 
    "These women are not waiting for a prince but more going the
world to realise themselves," she said. "I think women are
better when they build their life with their own hands and not
to wait on someone to help them."
    Nods to the past in the collection ranged from the leopard
print the brand's founder Christian Dior introduced in 1947, to
a vivid red colour he used to give a look a kick and the iconic
cannage motif on quilted jackets.
    Other looks included trousers with golden thread paired with
a short jacket in shearling, pinafore dresses in broderie
anglaise and aviator looks. 
    Dior virtually ushered viewers into Versailles' most famous
room at a time when France's cultural institutions remain closed
to the public due to the coronavirus pandemic. Versailles'
finances have suffered as ticket sales tumble.  urn:newsml:reuters.com:*:nL8N2DI3DM
    In the sumptuous hall, the brand added mirrors covered in
wax and prickly spines, designed by Italian artist Silvia
Giambrone and adding to the edgy atmosphere. 
    Paris Fashion Week runs until March 10. 

 (Reporting by Laetitia Volga, Editing by Sarah White and Alison
Williams)
 ((Laetitia.Volga@thomsonreuters.com;))
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