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CCV - Churchill Capital V News Story

$9.85 0.1  0.7%

Last Trade - 30/07/21

Mid Cap
Market Cap £437.8m
Enterprise Value £437.4m
Revenue £n/a
Position in Universe 3424th / 7015

UPDATE 1-NBCUniversal to stream major Tokyo Olympics events in push for Peacock viewers

Wed 23rd June, 2021 4:16pm
(Adds background, details from announcement)
    By Helen Coster and Sheila Dang
    June 23 (Reuters) - NBCUniversal will air some of the most
anticipated Tokyo Olympics events, including gymnastics and U.S.
Men's basketball, on its streaming platform Peacock, the company
said Wednesday, in an effort to draw more viewers to the
    The Olympics, which this summer will have limited spectators
due to the COVID-19 pandemic, are an opportunity for the Comcast
Corp-owned  CMCSA.O  media company to attract advertiser dollars
and promote Peacock at a time when viewers are watching less
live TV. NBCUniversal paid $7.65 billion to extend its U.S.
broadcast rights for the Olympics through 2032. 
    The Games continue to face backlash as a majority of the
Japanese public oppose holding the Olympics while the country
struggles with COVID-19 infections. Just 8.2% of Japanese
citizens have been fully vaccinated against COVID-19 as of
Wednesday, according to a Reuters tracker.
    But the worldwide sports event is critical for NBCUniversal
to garner attention to Peacock, which was a late entrant into
the streaming wars and competes with deep-pocketed players like
Netflix  NFLX.O  and Walt Disney Co's  DIS.N  Disney+. 
    Live coverage of some of the most popular sports like track
and field and events featuring superstars such as U.S. gymnast
Simone Biles will be available for free on Peacock, the company
said, though U.S. Men's basketball will require a premium
    Comedian Kevin Hart and rapper Snoop Dogg will headline a
new commentary series on Peacock to recap highlights of the
    Peacock, which launched across the United States last July,
offers a free, ad-supported version and two paid options: a
$4.99-per-month service with commercials and 20,000 hours of
programming; and an ad-free version costing $9.99 per month.
    The Olympics will take place from July 23 to Aug. 8.

 (Reporting by Helen Coster in New York and Sheila Dang in
Editing by Marguerita Choy and Jonathan Oatis)
 ((, Twitter: @hcoster))
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