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CMGR - Clubhouse Media Inc News Story

$6 -0.5  -7.8%

Last Trade - 11/05/21

Sector
Consumer Cyclicals
Size
Mid Cap
Market Cap £433.3m
Enterprise Value £434.8m
Revenue £716k
Position in Universe 3331st / 6852

Clubhouse Media’s Influencer-Based Model and Las Vegas Content House Profiled in Top-25 Newspaper

Tue 13th April, 2021 1:00pm
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LOS ANGELES, April 13, 2021 (GLOBE NEWSWIRE) -- via InvestorWire – Clubhouse
Media Group, Inc. (OTCMKTS:CMGR) (“Clubhouse Media” or the “Company”),
an influencer-based marketing and media firm with a vast aggregate global
social media reach, is pleased to announce that the Company was just covered
in an in-depth profile article
(https://www.globenewswire.com/Tracker?data=DSIehgGxxRVnHouyd3_R1gZ44cF6ELHpf0pR99AJRQtSfXrgXaeF55owOaAnrY3LuL19BQbslCuAz2bk9_kOW-BQCdoxJWmnhnPSF1MosZx0WKBbKzZsb054_wxEPhco9VdGnVu_pVpqr76HfzGa65QLDD2TlN95Q_XmS4rpKlopzNGnW5dYlMQQ29ILSgZdLKM0V_rMuj43hf-IdKlVcw==)
in the renowned Las Vegas Review-Journal (“LVRJ”) newspaper, the largest
circulating daily newspaper in Nevada and one of two daily newspapers in the
Las Vegas area.

The LVRJ is a daily subscription newspaper published in Las Vegas, Nevada,
since 1909. It is ranked as one of the top 25 newspapers in the United States
by circulation.

The article covers the Company’s ongoing expansion across the United States
market as well as its basic business model, and contains a number of
insightful points from Company representatives, Clubhouse Media influencers,
and outside individuals with insight into the Company and its mission.

The article includes analysis from Brian Freeman, chief executive of
influencer platform Heartbeat, who said the Company’s model is a win for all
involved: “As the content creator, I get representation. I get access to
more followers. I get a place to live. I get an epic lifestyle. And from the
content house perspective, they can go to an advertiser and say, ‘Hey,
we’ve got 100 million followers — pick your poison. Do you want car
enthusiasts? Do you want gaming enthusiasts? We’ve got something for
everybody.’ The more houses they have, the more talent they have and the
bigger the core brand, Clubhouse, gets, and that benefits advertisers by
giving them a one-stop shop.”

A key theme in the piece is the innovative nature of what Clubhouse Media is
trying to accomplish with its unique model. Influencer-based marketing is not
an entirely new idea. But the Company believes that managing to coordinate
influencer-based marketing at scale, augmented by differentiating technology,
is an entirely unique and potentially disruptive innovation – a point that
forms a central focus in the article.

Nixon Peabody LLP Partner Ellie Heisler, who works with several top
influencers on licensing, IP protection and brand building, was also quoted in
the piece with her thoughts on the value proposition Clubhouse Media’s
content houses offer to brands:

“If that influencer lives in a house and they’re living with a bunch of
friends that decide to pop into that (sponsored) video or repost their
friend’s content, all of a sudden, the brand is paying for one influencer,
but they potentially get the reach of so many more. If all the influencers are
being managed by the same company in the house, they can negotiate for
multiple brand deals for their multiple talent.”

Throughout the piece, two considerations are front and center where execution
is concerned: First, can Clubhouse Media maintain and grow its reach by
keeping powerful influencers engaged and adding new talent to its pipeline?
And second, can the Company control enough reach to establish growing interest
among major brands?

In interview segments with influencers at its Society Las Vegas house, as
published in the piece, the value proposition the Company offers was clearly
evident. According to the article, the Company’s Creative Director Heather
Ferguson said Clubhouse Media creators have a say in what brands they would
like to work with and can reject offers at their discretion, and that the
Company’s focus is centered on helping influencers reach their career goals:

“We’re not here to make a quick buck from this brand deal. Our point of
differentiation is we have publicists. We have a media team. We have
full-scale video production. We have full-scale styling production and
in-house studio.”

As far as establishing a dominant presence in aggregate reach, the article
also notes the Company’s access to a currently estimated 280 million social
media followers through its Clubhouse Media influencers, as well as an
additional 9 million through its own branded accounts.

An online version of the article may be accessed HERE
(https://www.globenewswire.com/Tracker?data=zRzKTsolWcsXMTddV592TDEuNm_w70pRKNF4nziv5u8ZbzGrUZ5qPgFUVZOywmzvFhbRyysBGrxx5uV_MfsjjfdjJ4zfks7AnSTG3fpilv-nhe2L8qTtU1qbMc70GAFlqgxy4dHVepFwdhlzOG0YsB7OTAt3VpnIC4yErqepy8uXUlxmSmSZqKmwjjQ65bXy).

About Clubhouse Media

We believe Clubhouse Media represents the future of influencer media and
marketing, with a global network of professionally run content houses, each of
which has its own brand, influencer cohort and production capabilities.
Clubhouse Media offers management, production and deal-making services to its
handpicked influencers, a management division for individual influencer
clients, and an investment arm for joint ventures and acquisitions for
companies in the social media influencer space. Clubhouse Media’s management
team consists of successful entrepreneurs with financial, legal, marketing,
and digital content creation expertise.

Please follow us on Twitter: twitter.com/ClubhouseCMGR
(https://www.globenewswire.com/Tracker?data=Q2_4ajWOESSljuxWVxnE9SotIsHZs7zKwrihDBOtC7mJ7tm4WKnMMj35ZuRsqm2oxgtn3FqqlV3LsFa1c2D_oTVFh7FOHe5R53YicdZ6FJq02lyIbPYvgzvWL2C8ZT4-) 

FORWARD-LOOKING STATEMENTS: This release contains "forwrd-looking statements"
within the meaning of the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995. Forward-looking statements also may
be included in other publicly available documents issued by the Company and in
oral statements made by our officers and representatives from time to time.
These forward-looking statements are intended to provide management's current
expectations or plans for our future operating and financial performance,
based on assumptions currently believed to be valid. They can be identified by
the use of words such as "anticipate," "intend," "plan," "goal," "seek,"
"believe," "project," "estimate," "expect," "strategy," "future," "likely,"
"may," "should," "would," "could," "will" and other words of similar meaning
in connection with a discussion of future operating or financial performance.

Examples of forward-looking statements include, among others, statements
relating to future sales, earnings, cash flows, results of operations, uses of
cash and other measures of financial performance.

Because forward-looking statements relate to the future, they are subject to
inherent risks, uncertainties and other factors that may cause the Company's
actual results and financial condition to differ materially from those
expressed or implied in the forward-looking statements. Such risks,
uncertainties and other factors include, among others such as, but not limited
to economic conditions, changes in the laws or regulations, demand for
products and services of the company, the effects of competition and other
factors that could cause actual results to differ materially from those
projected or represented in the forward-looking statements. Any
forward-looking information provided in this release should be considered with
these factors in mind. We assume no obligation to update any forward-looking
statements contained in this report.

Corporate Contact
 Simon Yu, MBA
 Phone: +1-702-479-3016

Investor Relations
 Tiger Marketing & Branding Agency
 info@TigerGMP.com

Wire Service Contact
 InvestorWire (IW) 
 Los Angeles, California
 www.InvestorWire.com
 212.418.1217 Office
 Editor@InvestorWire.com



GlobeNewswire, Inc. 2021
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