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DLB - Dolby Laboratories Inc News Story

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Last Trade - 09/04/21

Consumer Cyclicals
Large Cap
Market Cap £7.53bn
Enterprise Value £6.68bn
Revenue £919.0m
Position in Universe 914th / 6827

Global Survey from Dolby Reveals New Trends in Home Entertainment Consumption and Purchasing

Tue 17th November, 2020 1:30pm
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SAN FRANCISCO, Nov. 17, 2020 (GLOBE NEWSWIRE) -- Today, Dolby Laboratories,
Inc. (NYSE: DLB), a leader in immersive entertainment experiences, released
findings from a new global survey illustrating a significant shift in consumer
entertainment behavior. Findings include a strong intent from consumers to pay
more for enhanced picture or sound quality, new ways of interacting with
friends and family while enjoying entertainment, and insights that people are
investing more in their home entertainment. From this survey, it remains clear
that consumers continue to want, demand, and are willing to spend more on
enhanced experiences, now more than ever.

“Despite all of the challenges of this past year, this study has illustrated
the power of entertainment in bringing us together with those that are most
important to us,” said John Couling, SVP Commercial Partnerships at Dolby
Laboratories. “We take great pride in creating more immersive experiences
through our technologies and see the significant growth of Dolby Vision and
Dolby Atmos as proof that consumers are seeking these experiences as well.”

The survey, in partnership with Wakefield Research, polled 5,000 respondents
from China, France, India, and the U.S. – examining consumption behavior,
device buying decisions, and new habits being formed in the wake of this
unprecedented year. With more time than ever before to watch and engage with
entertainment, consumers are accelerating their interest in immersive content
and new experiences.

The Power of Entertainment as a Shared Experience
One thing that remains clear during this year – the importance of human
connection. Given the limitations of in-person experiences, society has
shifted to new, virtual-first ways of connecting with friends and family when
watching entertainment.
* 86% of global respondents connected with family and friends virtually while
enjoying entertainment together over the last six months. This included
activities like talking on the phone while watching the same content (45% of
global respondents), texting while watching the same content (44%), video
chatting while watching the same content (43%), as well as engaging in live
chats while watching streaming videos (41%).
° For a significant majority of people, within the last six months was the
first time they have ever participated in virtual shared experiences while
enjoying entertainment - with 87% of respondents noting this was their first

Consumers Desire Better Audiovisual Experiences and are Willing to Pay 
Led by Gen Z and Millennials, consumers are spending more than ever on
entertainment, which is fueled by the desire for human connection. People are
also willing to spend more on premium subscriptions in order to receive a
better quality experience.
* Consumer spending on content has increased in the last six months and is led
by Gen Z and Millennials globally, with Millennials in the U.S. increasing
spending by an average of 38%.
* Most global consumers have increased how much they spent on content since
the start of the year, including 55% in France, 72% in the US, 94% in China,
and 97% in India.
* With this increase in spending, consumers are willing to pay more for a
premium subscription to receive enhanced audiovisual experiences with 77% of
total respondents indicating they would pay more for better picture or sound
quality because it impacts how they connect with content.
* In fact, 64% of respondents stated they had upgraded at least one streaming
service to a premium subscription within the past six months.
* The top reasons driving demand for content include the desire to use
entertainment as an opportunity to relax (62%), the social experience of
watching with others (44%), and escapism from current events (33%).
Homes Are About to Get an Upgrade
Consumer investment in better quality experiences doesn’t stop at content,
with respondents in all countries indicating that they plan to purchase new
devices in the next six months to upgrade their entertainment viewing
experience. While plans to upgrade traditional home entertainment devices
remain strong, consumers are also planning to upgrade their mobile viewing
experience which is fueled by a majority of consumers who used their
smartphone, tablet, or PC as their primary device for consuming entertainment
over the past few months.
* 82% of respondents plan to purchase a new device to upgrade their
entertainment viewing experience in the next six months.
* 64% plan to purchase a device specifically to upgrade their living room
entertainment experience (including a new TV, soundbar, home theater speakers,
receiver, or streaming device).
° Millennials are the most likely to make a living room upgrade at 73%,
compared to 68% of Gen Xers, 58% of Gen Zers, and 50% of Boomers.
° More than 4 in 5 (81%) of those who have paid to upgrade their streaming
services to premium also plan to improve their living room entertainment
* While we have more devices than ever, television still plays a huge role –
particularly with older generations. This is true in every market, but
particularly in the U.S., where 65% of Boomers say that television is their
primary entertainment device; 52% of French Boomers say the same.
* 60% of total respondents used their smartphone, tablet, or PC as their
primary device for entertainment over the past six months and 44% of total
respondents indicated that they plan to upgrade their mobile device in the
next six months to improve their viewing experience.
At Dolby, we are committed to bringing premium, immersive experiences to as
many people as possible. Just in the last year, the adoption of Dolby Vision
and Dolby Atmos in the home has been widespread. There are hundreds of
millions of Dolby Vision and Dolby Atmos enabled devices in market, with many
now available at prices as low as $200 to $300, from the world’s leading
device manufacturers.

As this survey shows, the drive for better experiences doesn’t stop at
devices. Content adoption is also growing rapidly, completing the ecosystem
that we have been building through global partnerships with leading streaming
services that continue to release their top shows and films in Dolby
technology every month.

“Ultimately, we expect the desire for more human connection to continue in
the future and immersive experiences can help fulfill this demand,” added
John Couling, SVP Commercial Partnerships at Dolby Laboratories. “Just as
entertainment drives cultural conversation, that conversation drives
connection across the globe, and we are seeing connections grow stronger every
day through elevated entertainment experiences.”

Survey Methodology
Wakefield Research conducted a quantitative research study between October 1st
and October 16th, 2020, among Nationally Representative Adults Ages 18+ in
China (2,000), France (1,000), India (1,000), and the U.S. (1,000). Quotas
have been set in each market to ensure reliable and accurate representation of
adults ages 18+.

About Dolby Laboratories, Inc.
Dolby Laboratories
( (NYSE:
DLB) is based in San Francisco with offices in over 20 countries around the
globe. Dolby transforms the science of sight and sound into spectacular
experiences. Through innovative research and engineering, we create
breakthrough experiences for billions of people worldwide through a
collaborative ecosystem spanning artists, businesses, and consumers. The
experiences people have – with Dolby Cinema
(, Dolby
(, Dolby
( and Dolby
( –
revolutionize entertainment and communications at the cinema, on the go, in
the home, and at work.

Media Contact: 
Gentry Bennett 
Dolby Laboratories 


GlobeNewswire, Inc. 2020
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