Fitbit Inc logo

FIT - Fitbit Inc Share Price

$6.96 -0.0  -0.3%

Last Trade - 9:04pm

Mid Cap
Market Cap £1.45bn
Enterprise Value £1.11bn
Revenue £1.00bn
Position in Universe 1900th / 6436
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Relative Strength (%)
1m +4.91%
Volume Change (%)
10d / 3m
Price vs... (%)
52w High -3.86%
50d MA
200d MA
Growth & Value
12m Forecast Rolling Industry Market
Valuation (ttm) Industry Market
Margin of Safety
Qualifying GuruScreens
Financial Summary
Year End 31st Dec 2014 2015 2016 2017 2018 2019 2020E 2021E CAGR / Avg
745.4 1,858 2,169 1,616 1,512 1,435 1,198 1,261 +14.0%
Balance Sheet
FINANCIAL BRIEF: : For the six months ended 04 July 2020, Fitbit Inc revenues decreased 23% to $449.4M. Net loss decreased 43% to $83.8M. Revenues reflect United States segment decrease of 16% to $266.8M, Europe, Middle East, and Africa segment decrease of 26% to $129.4M. Lower net loss reflects Sales and marketing - Balancing value. decrease of 20% to $116.8M (expense), Gain/Loss on Derivatives - Hedging increase from $474K (expense) to $3.1M (income).
Health Trend(F-Score)
0 1 2 3 4 5 6 7 8 9
Bankruptcy Score(Z-Score)
Earnings Manipulation Risk(M-Score)
Other Ratios
Recent History
Latest interim period vs. prior period Industry Market
3yr Compound Annual Growth Rate Industry Market
Graphical History


FIT Revenue Unlock FIT Revenue

Net Income

FIT Net Income Unlock FIT Revenue

Normalised EPS

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PE Ratio Range

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Dividend Yield Range

FIT Dividend Yield Range Unlock FIT Revenue
Analyst Forecasts
Price Target:
( below Price)
31st Dec 2020
31st Dec 2021
Est. Long Term Growth Rate: Net Profit
Net Profit
Consensus Estimate
1m Change
3m Change
Analyst Consensus
Strong Sell Sell Hold Buy Strong Buy
EPS 2019 /  2020
FIT EPS Forecasts Unlock FIT Revenue
Profile Summary

Fitbit, Inc. is a provider of health and fitness devices. The Company's platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights and virtual coaching through customized fitness plans and interactive workouts. It offers various fitness devices, including Fitbit Zip, Fitbit One, Fitbit Flex, Fitbit Flex 2, Fitbit Charge, Fitbit Charge 2, Fitbit Blaze, Fitbit Charge HR, Fitbit Surge, Fitbit Accessories and Aria. Its platform includes wearable connected health and fitness trackers, which are wrist-based and clippable devices that automatically track users daily steps, calories burned, distance traveled, and active minutes and display real-time feedback. Its trackers also measure sleep duration and quality, and its products track heart rate and global positioning system-based information. It also offers a wireless fidelity connected scale.

Last Annual December 31st, 2019
Last Interim July 4th, 2020
Incorporated March 26, 2007
Public Since June 18, 2015
No. of Shareholders: 39
No. of Employees: 1,762
Sector Technology
Industry Computers, Phones & Household Electronics
Exchange New York Stock Exchange
Shares in Issue 269,727,221
Free Float (0.0%)
Eligible for
FIT Share Price Performance
Share Price
Bid - Ask
Low - High
Day's Change
Avg Volume
Open - Close
Range (12m)
Latest News for FIT
Upcoming Events for FIT
Wednesday 4th November, 2020 Estimate
Q3 2020 Fitbit Inc Earnings Release
Thursday 18th February, 2021 Estimate
Q4 2020 Fitbit Inc Earnings Release
Frequently Asked Questions for Fitbit Inc
What is the Fitbit Inc share price?

As of 9:04pm, shares in Fitbit Inc are trading at $6.96, giving the company a market capitalisation of £1.45bn. This share price information is delayed by 15 minutes.

How has the Fitbit Inc share price performed this year?

Shares in Fitbit Inc are currently trading at $6.96 and the price has moved by 67.39% over the past 365 days. In terms of relative price strength - which takes into account the overall market trend - the Fitbit Inc price has moved by 46.34% over the past year.

What are the analyst and broker recommendations for Fitbit Inc?

Of the analysts with advisory recommendations for Fitbit Inc, there are there are currently 0 "buy" , 6 "hold" and 0 "sell" recommendations. The overall consensus recommendation for Fitbit Inc is Hold. You can view the full broker recommendation list by unlocking its StockReport.

When will Fitbit Inc next release its financial results?

Fitbit Inc is scheduled to issue upcoming financial results on the following dates:

Interim results are scheduled for: 2021-07-04
What is the Fitbit Inc dividend yield?

Fitbit Inc does not currently pay a dividend.

Does Fitbit Inc pay a dividend?

Fitbit Inc does not currently pay a dividend.

When does Fitbit Inc next pay dividends?

Fitbit Inc does not currently pay a dividend.

How do I buy Fitbit Inc shares?

To buy shares in Fitbit Inc you'll need a share-dealing account with an online or offline stock broker. Once you have opened your account and transferred funds into it, you'll be able to search and select shares to buy and sell. You can use Stockopedia’s share research software to help you find the the kinds of shares that suit your investment strategy and objectives.

What is the market cap of Fitbit Inc?

Shares in Fitbit Inc are currently trading at $6.96, giving the company a market capitalisation of £1.45bn.

Where are Fitbit Inc shares listed? Where are Fitbit Inc shares listed?

Here are the trading details for Fitbit Inc:

Country of listing: United States
Exchange: NYQ
Ticker Symbol: FIT
What kind of share is Fitbit Inc?

Based on an overall assessment of its quality, value and momentum, Fitbit Inc is currently classified as a Style Neutral. The classification is based on a composite score that examines a wide range of fundamental and technical measures. Stock are classified on the the following spectrum: Super Stocks, High Flyers, Contrarians, Turnarounds, Neutral, Value Traps, Momentum Traps, Falling Stars, and Sucker Stocks. For more information, learn about our StockRank Styles.

Is there a Fitbit Inc share price forecast 2020?

Shares in Fitbit Inc are currently priced at $6.96. At that level they are trading at 5.3% discount to the analyst consensus target price of 0.00.

Analysts covering Fitbit Inc currently have a consensus Earnings Per Share (EPS) forecast of -0.633 for the next financial year.

How can I tell whether the Fitbit Inc share price will go up?

An important predictor of whether a stock price will go up is its track record of momentum. Price trends tend to persist, so it's worth looking at them when it comes to a share like Fitbit Inc. Over the past six months, the relative strength of its shares against the market has been -15.77%. At the current price of $6.96, shares in Fitbit Inc are trading at 6.92% against their 200 day moving average. You can read more about the power of momentum in assessing share price movements on Stockopedia.

What is the Fitbit Inc PE Ratio?

We were not able to find PE ratio data for Fitbit Inc.

Who are the key directors of Fitbit Inc?

Fitbit Inc's management team is headed by:

Eric Friedman - CTO
James Park - CHM
Andrew Missan - EVP
Steven Murray - LED
Laura Alber - IND
Glenda Flanagan - IND
Jeffrey Devine - EVP
Bradley Fluegel - IND
Matthew Bromberg - IND
Ronald Kisling - CFO
Who are the major shareholders of Fitbit Inc?

Here are the top five shareholders of Fitbit Inc based on the size of their shareholding:

The Vanguard Group, Inc. Investment Advisor/Hedge Fund
Percentage owned: 9.6% (23.3m shares)
Goldman Sachs & Company, Inc. Research Firm
Percentage owned: 7.58% (18.4m shares)
BlackRock Institutional Trust Company, N.A. Investment Advisor
Percentage owned: 6.5% (15.7m shares)
Norges Bank Investment Management (NBIM) Sovereign Wealth Fund
Percentage owned: 4.98% (12.1m shares)
Magnetar Capital Partners LP Investment Advisor/Hedge Fund
Percentage owned: 4.48% (10.8m shares)
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