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FLWR - Flowr News Story

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Market Cap £52.2m
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The Flowr Corporation Wins Brand of the Year at ADCANN & Continues to Win Additional Awards

Thu 28th January, 2021 12:00am
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* Flowr wins Brand of the Year and Campaign of the Year at the 2020 ADCANN
* The Company’s agency of record, Zerotrillion, was awarded Agency of the
Year at the ADCANN 2020 awards for its work on Flowr’s brand.
* Flowr also won a Bronze award at the 2020 Clio Cannabis Awards for its BC
Pink Kush campaign.
TORONTO, Jan. 27, 2021 (GLOBE NEWSWIRE) -- The Flowr Corporation (TSX.V: FLWR;
OTC: FLWPF) (“Flowr” or the “Company”) has begun 2021 with three wins
at the ADCANN Awards - including the coveted Brand of The Year award. The
annual awards, which are voted on by the public, exist to celebrate the best
marketing and advertising across Canada’s growing cannabis industry.
Alongside the Brand of The Year Award, Flowr also won Campaign of the Year for
their Rembrandt inspired BC Pink Kush Campaign which works with regulations of
the cannabis industry to highlight Flowr’s approach by blending art and

Zerotrillion, Flowr’s agency of record, was also recognized for its work
building the Flowr brand and subsequent campaigns and was awarded Agency of
The Year.

“We have been pleased to see the growth in our brand and receiving this kind
of recognition is proof positive that Flowr is building a leading brand in the
premium segment of the cannabis market,” commented Lance Emanuel, Interim
CEO and President of Flowr. “We have taken a long-term view to this industry
and are focused on being the best at what we do. Our flagship strain, BC Pink
Kush, is a great example as a leading high THC strain in the premium segment.
We will now push to expand our strains and formats in 2021 as we look to
expand market share.”

The ADCANN wins are the culmination of a successful year for Flowr. The
brand’s BC Pink Kush strain was the number one best seller at the Ontario
Cannabis Store, the provincial retailer of recreational cannabis in Ontario¹,
and won top indica at the inaugural KIND Magazine awards, as voted on by
budtenders from across Canada. The aforementioned Rembrandt inspired BC Pink
Kush campaign took home a prestigious Clio Award for category-defining work.

Alex Paquin, CEO of Zerotrillion, commented: “We started Zerotrillion with
the ambition to shun mediocrity and create work that resonates with audiences
and drives businesses forward. Our collaboration with The Flowr Corporation
has allowed us to do just that and it's an honor to have that work recognized
at this level.”

Nicole Wolff, Brand Director at Flowr added: “It’s an honour to be
recognized for our work but it’s especially welcome when the public has cast
their vote. We’re really proud of the brand that we have built and continue
to build on the existing work as we head into a new year.”

In 2021, the Company will be implementing innovative new glass jars for its
dried flower products. Flowr believes this packaging enhancement will build on
its positioning within the premium segment of the market. The Company is also
excited about the upcoming launches of new high THC cultivars in 2021, the
first of which is BC Black Cherry which is now available in the 3.5 gram
format in the new cobalt blue glass jar with pre-rolls to follow. The first
lot of BC Black Cherry contains more than 24% THC and more than 3% terpenes.

About The Flowr Corporation

The Flowr Corporation is a Toronto-headquartered cannabis company with
operations in Canada, Europe, and Australia.  Its Canadian operating campus,
located in Kelowna, BC, includes a purpose-built, GMP-designed indoor
cultivation facility; an outdoor and greenhouse cultivation site; and a
state-of-the-art R&D facility.  From this campus, Flowr produces recreational
and medicinal products.  Internationally, Flowr intends to service the global
medical cannabis market through its subsidiary Holigen, which has a license
for cannabis cultivation in Portugal and operates GMP licensed facilities in
both Portugal and Australia.

Flowr aims to support improving outcomes through responsible cannabis use and,
as an established expert in cannabis cultivation, strives to be the brand of
choice for consumers and patients seeking the highest-quality craftsmanship
and product consistency across a portfolio of differentiated cannabis

For more information, please visit flowrcorp.com
or follow Flowr on Twitter: @FlowrCanada and LinkedIn: The Flowr Corporation.

On behalf of The Flowr Corporation:
Lance Emanuel
Interim CEO and President


Thierry Elmaleh
Head of Capital Markets
(877) 356-9726 ext. 1528

Forward-Looking Information and Statements

This press release contains “forward-looking information” within the
meaning of Canadian securities laws, which may include but is not limited to
statements made concerning: the implementation of innovative new glass jars
for the Company’s dried flower products, and the impact thereof on Flowr’s
product positioning; and high THC cultivar launches and the timing and formats
thereof. Often, but not always, forward-looking information can be identified
by the use of words such as “plans”, “is expected”, “expects”,
“scheduled”, “intends”, “contemplates”, “anticipates”,
“believes”, “proposes” or variations (including negative and
grammatical variations) of such words and phrases, or state that certain
actions, events or results “may”, “could”, “would”, “might” or
“will” be taken, occur or be achieved. Such information and statements are
based on the current expectations of Flowr’s management and are based on
assumptions and subject to risks and uncertainties. Although Flowr’s
management believes that the assumptions underlying such information and
statements are reasonable, they may prove to be incorrect. The forward-looking
events and circumstances discussed in this press release may not occur by
certain specified dates or at all and could differ materially as a result of
known and unknown risk factors and uncertainties affecting Flowr, including
risks relating to: general economic and stock market conditions; adverse
industry events; loss of markets; future legislative and regulatory
developments in Canada and elsewhere; the cannabis industry in Canada
generally; the ability of Flowr to implement its business strategies;
Flowr’s inability to produce or sell premium quality cannabis, risks and
uncertainties detailed from time to time in Flowr’s filings with the
Canadian Securities Administrators; the Company’s inability to raise capital
or have the liquidity to operate or advance its strategic initiatives and many
other factors beyond the control of Flowr.

Although Flowr has attempted to identify important factors that could cause
actual actions, events or results to differ materially from those described in
forward-looking information or statements, there may be other factors that
cause actions, events or results to differ from those anticipated, estimated
or intended. No forward-looking information or statement can be guaranteed.
Except as required by applicable securities laws, forward-looking information
and statements speak only as of the date on which they are made and Flowr
undertakes no obligation to publicly update or revise any forward-looking
information or statements, whether as a result of new information, future
events or otherwise. When considering such forward-looking information and
statements, readers should keep in mind the risk factors and other cautionary
statements in Flowr’s Annual Information Form dated April 29, 2020 (the
“AIF”) and filed with the applicable securities regulatory authorities in
Canada. The risk factors and other factors noted in the AIF could cause actual
events or results to differ materially from those described in any
forward-looking information or statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that
term is defined in policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.


GlobeNewswire, Inc. 2021
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