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75% of U.S. Travelers Are Now Planning Their Next Vacation, According to Future Plc

Wed 27th October, 2021 1:00pm
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NEW YORK, Oct. 27, 2021 (GLOBE NEWSWIRE) -- Three-quarters of U.S. travelers
are already thinking about their next travel plans according to first-party
data insights and a new survey conducted by Future plc
the global publisher for specialist media.

The nationwide survey collected travel opinions from 1,046 American readers
across Future’s diverse 180 digital properties, which include Marie Claire,
Tom’s Guide and CinemaBlend. The results highlight that consumers are
looking to create meaningful experiences post-pandemic by exploring new

Top findings from across Future’s high-intent, specialist U.S audiences
* Half (49%) of respondents say they’re planning their best vacation ever in
* 3 in 4 respondents will consider investing in new technology or gadgets to
enhance their travel experience.
* 73% of those surveyed said that they plan to reconnect with their passions
rather than just relax on their next trip.
* 46% of Future readers plan to spend more time on their next vacation to make
up for lost time this year.
* Other than on Prime Day, the greatest spike in audiences looking for
guidance on the best tech travel products, occurred this month on October 7.
“Through the high-quality content we create, we connect our readers to their
passions and we see that they are gearing up for new travel experiences in the
coming months,” said Jason Webby, Chief Revenue Officer, North America, at
Future. “Future’s audiences are of sufficient scale that we have a
detailed understanding not only of their passions and interests but also wider
consumer trends, and consumers are ready to hit the road.”

Through Future’s intelligent first-party audience data platform, Aperture,
the company can reach and understand the behaviors of over 1 million travel
intenders globally. Future saw that US audiences were most interested in
travel-focused content in February, when the company saw a spike in audience
interest in travel-related articles during February 25-28. The audiences at
Tom’s Guide, T3 and Marie Claire showed the highest travel purchase intent.

During 2021, Future’s saw some of its most popular online content around
travel was advice from Tom’s Guide experts on the best coolers and seeking
inspiration from Marie Claire’s world-class editorial team on the best
weekend travel bags.

“Future’s websites reach one in three Americans across the country, and
we’re excited to see signals that show people gearing up for travel and
recreation,” Webby said. “People are ready to reengage with their lives
after so much disruption, and it will be good for all of us.”

About Future
Connectors. Creators. Experience Makers.

Future is a global multi-platform media company and leading digital publisher,
with scalable brands and diversified revenue streams. Every month, it connects
over 300 million people worldwide with their passions, through expert content,
world-class events and cutting-edge proprietary technology. Every year Future
attracts millions of consumers to its brands’ websites, magazines, events
and social spaces. Its factual production company Barcroft Studios specialises
in producing amazing content, enjoyed and shared by millions of people

Its market-leading portfolio of over 240+ brands spans technology, games, TV
and entertainment, women’s lifestyle, real life, music, creative and
photography, sports, home interest and B2B sectors. Brands include Techradar,
Gamesradar+, Country Life, woman&home, Marie Claire UK, Classic Rock, Guitar
Player, FourFourTwo, TV Times, Homebuilding & Renovating, Decanter, Digital
Camera, Guitarist, How It Works, Total Film, What Hi-Fi? and Music Week. To
learn more about Future visit www.futureplc.com

Media Contact
Hugh Moore
Broadsheet Communications for Future PLC (US)


GlobeNewswire, Inc. 2021
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