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ITX - Industria De Diseno Textil SA News Story

€28.79 0.4  1.3%

Last Trade - 19/04/21

Sector
Consumer Cyclicals
Size
Large Cap
Market Cap £76.70bn
Enterprise Value £75.50bn
Revenue £17.68bn
Position in Universe 1st / 729

BUZZ-EU online retail: CS sees shift to multi-brand distribution

Thu 11th February, 2021 8:27am
** As Europe's apparel sales shift to e-commerce, retailers
need to reconsider the traditional model where they have been
the only distributors of their own brands, Credit Suisse says
    ** When shopping online, people tend to pick multi-brand
websites to avoid having dozens of apps on their phones and
re-entering payment and contact details on each of them, CS says
    ** This means that in the future, there will be increasing
separation of brands and distribution with Zara or H&M  HMb.ST 
products eventually being sold on Zalando and some of its peers,
CS says
    ** At the same time, the broker does not see the U.S. giant
Amazon  AMZN.O  as a significant threat to the European players
because it does not have an apparel brand of its own
    ** Berlin-based Zalando  ZALG.DE  is a solid candidate for
the position of Europe's main multi-brand vendor if it builds up
a UK presence, but its shares have become inflated, CS says, and
cuts to "neutral" from "buy"
    ** Marks & Spencer  MKS.L  could also become a marketplace
thanks to its strong position in British e-commerce and large
store network for "click and collect" services, CS says
    ** "We also note that Ocado  OCDO.L  has quite a material
non-food branded business, which in theory could work with M&S,"
the broker adds

 ((zuzanna.szymanska@tr.com))
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