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Last Trade - 04/05/21

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Market Cap £146.7m
Enterprise Value £240.9m
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Position in Universe 809th / 1836

Soccer-Infront wins most of Serie A's international broadcast rights

Fri 2nd April, 2021 7:08pm
MILAN, April 2 (Reuters) - Serie A said on Friday it has
awarded sports marketing agency Infront the management of most
of its international broadcasting rights for the next three
seasons in a deal worth 417 million euros ($490.39 million).
    Owned by China's Wanda Sport Group, Infront will manage
Serie A's global media rights for all platforms, excluding the
United States, the Middle East and North Africa regions.
    "Thanks to its established network of media distribution
experts, Infront will enable Serie A to broaden the relationship
with regional and national partners, accelerating the process of
the league's internationalisation," Infront said in a statement.
    Last week Serie A awarded CBS Sports exclusive rights to
screen Italy's top flight matches in the United States for the
next three seasons for 170 million euros.  urn:newsml:reuters.com:*:nL8N2LN6OU 
    The Italian soccer league is also tendering its broadcast
rights in the Middle East and North Africa in a separate sale
process.
    However, Serie A would likely face a drop in its revenue
from international licenses as under a current three-year
agreement, the Italian league raised some 1 billion euro from
U.S. media agency IMG, in a deal including the Italian Cup.
    ($1 = 0.8503 euros)

 (Reporting by Elvira Pollina, editing by Pritha Sarkar)
 ((elvira.pollina@thomsonreuters.com;))
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