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LEI - Leifheit AG News Story

€28.2 0.4  1.4%

Last Trade - 12/08/20

Consumer Cyclicals
Small Cap
Market Cap £237.8m
Enterprise Value £204.0m
Revenue £214.5m
Position in Universe 562nd / 1038

BUZZ-Leifheit: Berenberg ups to "buy" on successful marketing strategy

Mon 18th May, 2020 7:30am
** Berenberg ups Leifheit  LEIG.DE  to "buy" from "hold",
citing the success of the German housekeeping accessories
maker's new advertising and product mix strategy
    ** Historically, the company used to focus on innovation,
but its new CEO brought more focus to marketing investments and
adjusting product range to customer demand, Berenberg says
    ** Leifheit's Q1 sales growth of 6.8% is its best
performance since 2016 despite store closures, suggesting early
success of the new strategy, the broker says
    ** Part of Leifheit's strong quarterly performance may have
also been helped by increased demand for home-cleaning products
during the coronavirus lockdown, Berenberg adds
    ** Leifheit should be able to return to long-term
mid-single-digit organic growth, although the coronavirus
pandemic may delay this effect until 2021-2022, the broker says

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