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NTES - NetEase Inc News Story

$107.47 -4.3  -3.9%

Last Trade - 02/12/21

Large Cap
Market Cap £57.39bn
Enterprise Value £50.41bn
Revenue £9.82bn
Position in Universe 174th / 7294

China slows game approvals to enforce tough new rules -Bloomberg News

Thu 16th September, 2021 6:47am
Sept 16 (Reuters) - China is reviewing new games to ensure
they meet stricter criteria for content and protection of
children, Bloomberg News said on Thursday, citing people
familiar with the matter.
    The media watchdog is re-evaluating titles submitted for
approval by game developers from Tencent Holdings Ltd  0700.HK 
to Netease Inc  9999.HK  to make sure they comply with fresh
curbs imposed in August, the report
    Tencent declined to comment on the report, and Netease did
not immediately respond to Reuters' request for comment.
    Last month, China forbade more than three hours of video
games a week for those younger than 18, a stringent rule aimed
at halting a growing addiction to what it once called "spiritual
    Late in August, the National Press and Publications
Administration (NPPA) asked developers to resubmit titles in
line with the new measures, the report said.
    Regulators are cracking down on increasingly popular
zombie-themed games that are considered "too scary" by NPPA
standards, it added.
    Scrutiny was also stepped up on subjects regulators consider
undesirable, such as "boys’ love" themes that have recently
become trendy, it said.
    China has cracked down on a broad range of industries from
tech to education and property as it tightens control after
years of runaway growth.*:nL8N2QB07G

 (Reporting by Akriti Sharma in Bengaluru; Editing by Clarence
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