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Micro Cap
Market Cap £35.2m
Enterprise Value £27.8m
Revenue £42.0m
Position in Universe 6089th / 7335

MINI USA and MINI Financial Services Enable Dealers to Facilitate End-to-End Online Shopping Experience with Launch of MINI Anywhere Online Retail Platform

Thu 17th June, 2021 6:16pm
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( announced
today the launch of MINI Anywhere, a custom online retail platform that will
provide dealers with the opportunity to offer MINI customers a fully digital
end-to-end online shopping experience. The unique, custom solution covers all
facets of the purchase process, from vehicle selection, trade-in, and monthly
payment calculations, through to financing, approval, contracting and
e-signatures - all done on-line in as little as 30 minutes.

The announcement of MINI Anywhere comes as online shopping has increased
across several industries following the COVID19 pandemic. In fact, a recent
survey commissioned by MINI USA through Engine’s CARAVAN®
( found
that 60% of consumers surveyed were willing or very willing to go through the
entire car buying journey via a digital platform. It also showed that 59% of
consumers surveyed were more comfortable making big purchases online than they
were two years ago.

MINI Anywhere will not only give consumers the option to purchase and finance
their MINI online but will also benefit both dealers and customers by
expanding the reach of the dealership over a broader geography. Now customers
who live geographically further from a MINI dealership will be able to
purchase a MINI from their home, with the option for the dealer to offer the
customer the option to pick up or have their new MINI delivered.

“We wanted to come up with a simple, frictionless process for our dealers to
facilitate a sale completely online because we know that is increasingly what
consumers expect,” said Patrick McKenna, Department Head of Marketing,
Product and Strategy, MINI USA. “With MINI Anywhere we’ve built an
e-commerce solution that offers customers the ability to buy a MINI online in
as little as 30 minutes from anywhere in the country.”

The development of MINI Anywhere started when both MINI USA and MINI Financial
Services came together during the pandemic looking for an end-to-end digital
contracting solution for MINI’s 115 dealers in the U.S.  After a search for
an off-the-shelf solution came up empty, the two entities decided a custom
platform was needed to bridge several complicated gaps in the automotive
retail process. MINI USA and MINI Financial Services teamed up with Otoz
a division of NETSOL Technologies Inc.
(Nasdaq: NTWK
which has helped develop the platform as a true end-to-end e-commerce
experience. Active in the mobility space for several years, Otoz develops
digital-first automotive retail and mobility solutions for OEMs, dealerships,
and start-ups to further facilitate seamless customer and dealer engagement.

MINI Anywhere is also unique in that it represents a true one-stop solution
from the OEM and captive finance company to seamlessly and transparently bring
more purchase options to our MINI customers and fans.

“Partnering with MINI USA and Otoz to bring customer-centric solutions and
ease of doing business with us is paramount,” said Stefan Christman, General
Manager, Sales & Marketing, MINI Financial Services. “MINI Anywhere gives us
the validation we need to sell cars online while also maintaining strong
credit and access to the most attractive interest rates for our customers and

Flipped Financing
The launch of MINI Anywhere comes less than 2 years after MINI USA and MINI
Financial Services teamed up to create Flipped Financing
an innovative vehicle financing program that helps MINI dealers put consumers
at the heart of an easier and simplified purchase experience. With Flipped
Financing, all approved credit applicants receive one fully transparent
interest rate - as advertised, up-font and without any surprises. At the same
time the program creates a straightforward and clear-cut purchase process that
eliminates the need for potentially lengthy negotiations or hassle for both
the customer and the dealer.  MINI Anywhere is the perfect complement to
Flipped Financing, bringing the MINI consumer purchase options and flexibility
through digital tools that are secure, transparent, and simple.

The MINI Anywhere e-commerce program is currently in its pilot phase and is
now being rolled out to select dealers in California.  A further expanded
rollout to dealers in other markets will continue over the next few months.

The consumer survey commissioned by MINI USA additionally found that 74% of
consumers surveyed plan to continue current online shopping habits/preferences
post pandemic. 42% of consumers surveyed also said pricing/finance ranked most
important when deciding on a vehicle purchase.

Survey methodology
The General Population survey was conducted by Engine’s CARAVAN® among a
sample of 1,005 adults comprising 503 men and 502 women 18 years of age and
older on behalf of MINI USA. This survey was live from June 4-6, 2021.

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA
operates as a business unit of BMW of North America, LLC, located in Woodcliff
Lake, New Jersey and includes the marketing and sales organizations for the
MINI brand. The MINI USA sales organization is represented in the U.S. through
a network of 115 MINI passenger car dealers. MINI USA began selling vehicles
in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S
Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a
model range of five unique vehicles.

BMW Group Financial Services in the US
BMW Group Financial Services was established in the U.S. in 1992 to support
the sales and marketing of BMW Group products. Since then, the Group has
expanded to provide service to markets in multiple countries and continues to
evolve beyond its role as a captive finance unit. BMW Group Financial
Services offers a wide range of leasing, retail and commercial financing and
banking products tailored to meet the needs of its retail customers. The Group
also provides financing to BMW Group dealers for expanding dealership
capabilities and enhancing overall operations. BMW Group Financial Services
employs more than 1,000 people, including consultants and service providers,
many of whom are in the Hilliard, Ohio, which serves the U.S.A., Brazilian,
Canadian, and Mexican markets through its Regional Service Center. 

In 2001, the MINI Financial Services division was established to provide
support for the brand’s dealers and its customers by offering financing and
leasing options and branded financial services products.

About NETSOL Technologies
NETSOL Technologies, Inc. (Nasdaq: NTWK) is a worldwide provider of IT and
enterprise software solutions primarily serving the global leasing and finance
industry. The Company’s suite of applications is backed by 40 years of
domain expertise and supported by a committed team of more than 1300
professionals placed in eight strategically located support and delivery
centers throughout the world. NFS, LeasePak, LeaseSoft or NFS Ascent® –
help companies transform their Finance and Leasing operations, providing a
fully automated asset-based finance solution covering the complete finance and
leasing lifecycle.

About Otoz
Otoz, a division of NETSOL Technologies Inc. (Nasdaq: NTWK
provides business-to-business, white-label technology solutions for new
mobility. The Otoz suite of agile and customizable mobility solutions ranges
from car sharing and subscription products to AI-enabled chatbots, allowing
businesses to engage consumers and facilitate the complete transaction
lifecycle intelligently and digitally. Otoz technologies empower automotive
companies and start-ups to launch digital retailing and new mobility models
quickly and efficiently. The technology Otoz has developed is cloud-native and
supported by artificial intelligence (AI), machine learning (ML), internet of
things (IoT) and blockchain. Otoz technology drives utilization, while
supporting robust and efficient operations.

Otoz Contacts:

Murad Baig
Co-Founder and Chief Product Officer

Faraaz Ghauri
Chief Operating Officer

NETSOL Investor Relations Contact:

Matt Glover and Tom Colton
Gateway Investor Relations

MINI USA Press Contact:
Andrew Cutler
Head of Corporate Communications


GlobeNewswire, Inc. 2021
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