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REG - Sosandar PLC - Board Appointment

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RNS Number : 3192I  Sosandar PLC  14 April 2022

 Date:             14 April 2022
 On behalf of:     Sosandar plc ('Sosandar' or 'the Company')
 Embargoed until:  0700hrs

 

Sosandar plc

Board Appointment

 

Sosandar, the online women's fashion brand, is pleased to announce the
appointment of Jon Wragg as an independent Non-Executive Director with
immediate effect.

 

Jon is an experienced senior executive with a track record of driving growth
in consumer businesses through digital channels. He has worked with global
brands across multiple product categories, with substantial experience in the
fashion industry, leading own brand development and the management of premium
brands.

 

From April 2014 to September 2021, Jon held a number of executive roles with
Superdry plc, including e-Commerce and Wholesale Director and Global Wholesale
Director. During his time at Superdry Jon oversaw rapid sales and profit
growth with e-commerce sales tripling in three years; and sales doubling in
the larger Wholesale division over three years. In addition, he helped
establish global partnerships through which circa 500 franchise stores were
opened across 65 countries.

 

Prior to this, Jon spent seven years at ASDA WalMart and 26 years at
Littlewoods SDG Ltd (now The Very Group) where he led a team of 260 to
develop, procure and trade the product portfolio of a £1bn business and was
responsible for creating a portfolio of new web-based niche businesses.

 

Jon is currently an Independent Non-Executive Director of Manchester Airport
Group, appointed in part for his digital experience, and is a member of the
company's Audit, Nomination and Corporate & Social Responsibilities
Committees.

 

 

Bill Murray, Non-Executive Chairman commented:

"We are delighted to welcome Jon to the Board of Sosandar. Jon brings
extensive experience in fashion retail, partnerships and leveraging digital
capabilities. He was at Littlewoods when online fashion retailing first came
to prominence and has vast knowledge of running a successful e-commerce
business. We look forward to benefitting from his guidance over the coming
years as the Group continues to execute on its growth strategy and looks to
realise its vision of becoming the go-to one-stop shop for fashion forward
women."

 

 

 

Enquiries

 

 Sosandar plc                                        www.sosandar.com (http://www.sosandar.com)
 Julie Lavington / Ali Hall, Joint CEOs              c/o Alma PR
 Steve Dilks, CFO

 Singer Capital Markets                              +44 (0) 20 7496 3000

 Peter Steel / Tom Salvesen / Kailey Aliyar

 Alma PR Limited (Financial PR)                      +44 (0) 20 3405 0205
 Rebecca Sanders-Hewett / Susie Hudson / Sam Modlin  sosandar@almapr.co.uk (mailto:sosandar@almapr.co.uk)

 

 

 

Appendix: disclosures required pursuant to Rule 17 and paragraph (g) of
Schedule Two of the AIM Rules for Companies

Jonathan (Jon) Leslie Wragg (aged 62) is currently, or has during the past
five years been, a director of the following companies:

 Current directorships or partnerships  Previous directorships or partnerships
 Manchester Airport Holdings Ltd        Anatwine Limited (currently trading as Tradebyte Software Limited)

                                        Superdry Germany GmbH Niederlassung Salzburg

                                        SuperGroup Belgium NV

                                        SuperGroup Belgium Finance NV

                                        SuperGroup Europe BVBA

                                        SD 1 ApS

                                        SD 2 ApS

                                        SuperDry Retail Denmark

                                        SuperGroup Nordic and Baltic, A/5

                                        Superdry France

                                        Horace Sarl

                                        Superdry Germany GmbH

                                        Superdry HongKong Limited

                                        SuperGroup Netherlands BV

                                        SuperGroup Netherlands Retail BV

                                        Superdry Norway A/5

                                        DKH Retail Limited

                                        SuperGroup Retail Spain S.L.U.

                                        SuperGroup Sweden AB

 

Save as set out in this announcement, there are no further details to be
disclosed in accordance with Rule 17 and paragraph (g) of Schedule Two of the
AIM Rules for Companies.

 

About Sosandar plc

 

Sosandar is one of the fastest growing women's fashion brands in the UK
targeting style conscious women who have graduated from price-led
alternatives. The Company offers this underserved audience fashion-forward,
affordable, quality clothing to make them feel sexy, feminine and chic. The
business sells predominantly own-label exclusive product designed in-house.

 

Sosandar's product range is diverse, providing its customers with an array of
choice for all occasions across all women's fashion categories. The company
sells through Sosandar.com and has brand partnerships in place with Next, John
Lewis, Marks & Spencer and The Very Group.

 

Sosandar's strategy is to continue growing brand awareness and expand its
customer database whilst also further driving its high levels of customer
retention.  This is achieved through its exceptional products, seamless
customer experience and impactful, lifestyle marketing activities all of which
is underpinned by combining innovation with data analysis.

 

Sosandar was founded in 2016 and listed on AIM in 2017. More information is
available at www.sosandar-ir.com

 

 

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