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REG-Superdry plc Superdry plc: Director/PDMR Shareholding

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   Superdry plc (SDRY)
   Superdry plc: Director/PDMR Shareholding

   15-Jun-2021 / 15:30 GMT/BST
   Dissemination of a Regulatory Announcement, transmitted by EQS Group.
   The issuer is solely responsible for the content of this announcement.

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                                  SuperdryPlc

    

                         ('Superdry' or 'the Company')

    

   15 June 2021

    

   Notification and public disclosure of transactions by persons  discharging
   managerial responsibilities ('PDMR') and  persons closely associated  with
   them ('PCA')

    

   On 15  June  2021, the  following  transactions  by PDMRs  took  place  in
   relation to  Superdry's  Share  Incentive  Plan ('SIP').  The  SIP  is  an
   all-employee trust arrangement approved by  HM Revenue and Customs,  under
   which employees are  able to buy  shares in  the Company of  5 pence  each
   ('Ordinary Shares'), using deductions from  salary in each calendar  month
   ('Partnership Shares'), and receive allocations of matching free  Ordinary
   Shares ('Matching Shares').

    

   Details of the number  of Partnership Shares purchased  by the PDMRs at  a
   price of £4.373  per Ordinary  Share, and  the number  of Matching  Shares
   allocated by the SIP Trustees to  the PDMRs for no consideration, are  set
   out against their names in the table below.

    

   Name / Position of PDMR                 Number of          Number of

                                           Partnership Shares Matching Shares
   Phil Dickinson - Creative Director      35                 3
   Gordon Knox - Business Transformation   35                 4
   and Logistics Director
   Jon Wragg - Wholesale and E-Commerce    35                 4
   Director

    

   The PDMRs notified the Company of the above transactions on 15 June 2021.

    

   The Company makes this announcement, including the notification(s) below,
   in accordance with the requirements of the EU Market Abuse Regulation.

    

     Details of the person discharging managerial responsibilities / person
   1 closely associated

      
                                  1. Phil Dickinson
     Name
                                  2. Gordon Knox
   a  
                                  3. Jon Wragg
      
                                   
     Reason for the notification
   2
      
                                  1. Creative Director
     Position/status
                                  2. Business Transformation and Logistics
   a                              Director

                                  3. Wholesale and E-Commerce Director

                                   
     Initial notification
   b /Amendment                   Initial Notification

      
     Details of the  issuer, emission allowance  market participant,  auction
   3 platform, auctioneer or auction monitor

      
     Name
   a                              Superdry Plc
      
     LEI
   b                              213800GAQMT2WL7BW361
      
     Details of the transaction(s): section to be repeated for (i) each type
   4 of instrument; (ii) each type of transaction; (iii) each date; and (iv)
     each place where transactions have been conducted
    
      
     Description of the financial Ordinary shares of 5 pence each
     instrument, type of
     instrument                    

   a                               

     Identification code          ISIN: GB00B60BD277

                                   
     Nature of the transaction    Purchase and allocation of Partnership and
                                  Matching Shares (no consideration),
   b                              respectively, under the Superdry Share
                                  Incentive Plan.
      
                                   
                                  Price(s)
                                                          Volume(s)
     Price(s) and volume(s)       1.£4.373+nil
                                                          1.35+3
   c                              2.£4.373+nil
                                                          2.35+4
                                  3.£4.373+nil
                                                          3.35+4
                                   
                                  Price(s)                Volume(s)

                                  1.£153.06               1.38
     Aggregated information
   d                              2.£153.06               2.39
      
                                  3.£153.06               3.39

                                                           
     Date of the transaction
   e                              15 June 2021
      
     Place of the transaction
   f                              London Stock Exchange (XLON)
      

    

    

    

   For further information:

    
   Superdry plc
   Ruth Daniels

   Group General Counsel

   and Company Secretary

   +44 (0) 1242 586643

    

   ══════════════════════════════════════════════════════════════════════════

   ISIN:          GB00B60BD277
   Category Code: DSH
   TIDM:          SDRY
   LEI Code:      213800GAQMT2WL7BW361
   Sequence No.:  111466
   EQS News ID:   1208310


    
   End of Announcement EQS News Service

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