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VRA - Vera Bradley Inc News Story

$10.91 0.3  3.1%

Last Trade - 14/05/21

Consumer Cyclicals
Small Cap
Market Cap £260.2m
Enterprise Value £234.9m
Revenue £332.2m
Position in Universe 3893rd / 6846

Vera Bradley and Crocs Create New Tropics-Inspired Limited-Edition Footwear Collection

Tue 6th April, 2021 1:00pm
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FORT WAYNE, Ind. and BROOMFIELD, Colo., April 06, 2021 (GLOBE NEWSWIRE) --
Vera Bradley, Inc. (Nasdaq: VRA), the iconic women’s fashion and lifestyle
brand, and Crocs, Inc. (Nasdaq: CROX), a global leader in innovative casual
footwear, announced new limited-edition styles in the collaborative Vera
Bradley + Crocs exclusive footwear collection will debut today.

This is the third time the brands have partnered to create a Vera Bradley +
Crocs collection, which combines Vera Bradley’s signature bright patterned
designs with Crocs’ world-renowned comfort, style and innovation. The
brands’ first highly successful collaboration launched in July 2019,
followed by the second release of their Crocs at Work™ and children’s
collections in the fall of 2020.

“Combining Vera Bradley’s bright and cheery patterns with Crocs’
signature comfort has proven to be a winning combination that appeals to fans
of both of our brands. We’re thrilled to debut our third Vera Bradley +
Crocs collection, which we designed to help our customers walk on the bright
side, whether they’re strolling along the beach or just taking a trip to
their local mall,” noted Daren Hull, Vera Bradley Brand President.

The latest Vera Bradley + Crocs collection will feature Crocs’ iconic
Classic Clog and a new style, the Kadee Sandal. Both styles will be available
in Vera Bradley’s newest patterns inspired by paradise—Rain Forest Canopy
Pink and Rain Forest Leaves. Completing the collection are two new
tropics-inspired Vera Bradley + Crocs Jibbitz™ charm 3-packs to add more
personality and playfulness to every step.

“Encouraging individuality and self-expression are hallmarks of the Crocs
brand and Vera Bradley is the perfect partner to embolden our consumers to
feel more comfortable in their own shoes,” said Emily Sly, Crocs’ Vice
President of Global Marketing. “Rooted in the iconic DNA that Crocs and Vera
Bradley are recognized for, our bold and bright tropics-inspired styles,
paired with Jibbitz™ charms, will add a dash of personality and playfulness
to consumers’ spring style.”

Vera Bradley + Crocs footwear and Jibbitz™ charms are now available online
at and at select Crocs retail locations. The collection will
also be available on beginning in mid-May.

Vera Bradley, Inc. operates two unique lifestyle brands – Vera Bradley and
Pura Vida. Vera Bradley and Pura Vida are complementary businesses, both with
devoted, emotionally-connected, and multi-generational female customer bases;
alignment as causal, comfortable, affordable, and fun brands; positioning as
“gifting” and socially-connected brands; strong, entrepreneurial cultures;
a keen focus on community, charity, and social consciousness; multi-channel
distribution strategies; and talented leadership teams aligned and committed
to the long-term success of their brands.

Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s
handbags, luggage and other travel items, fashion and home accessories, and
unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and
Patricia R. Miller, the brand is known for its innovative designs, iconic
patterns, and brilliant colors that inspire and connect women unlike any other
brand in the global marketplace.

In July 2019, Vera Bradley, Inc. acquired a 75% interest in Creative Genius,
Inc., which also operates under the name Pura Vida Bracelets (“Pura
Vida”). Pura Vida, based in La Jolla, California, is a rapidly growing,
digitally native, and highly engaging lifestyle brand founded in 2010 by
friends Paul Goodman and Griffin Thall. Pura Vida has a differentiated and
expanding offering of bracelets, jewelry, and other lifestyle accessories.

Crocs, Inc. (Nasdaq: CROX
is a world leader in innovative casual footwear for women, men, and children,
combining comfort and style with a value that consumers know and love. The
vast majority of shoes within Crocs' collection contain Croslite™ material,
a proprietary, molded footwear technology, delivering extraordinary comfort
with each step.

In 2021, Crocs declares that expressing yourself and being comfortable are not
mutually exclusive. To learn more about Crocs or our global Come As You Are™
campaign, please visit or follow @Crocs on Facebook, Instagram
and Twitter.

Crocs, Inc.:
Melissa Layton

Vera Bradley:
Julia Bentley
(260) 207-5116

877-708-VERA (8372)

A photo accompanying this announcement is available at

Vera Bradley + Crocs Collection 
For the third time, Vera Bradley and Crocs have partnered to create a Vera
Bradley + Crocs collection, which combines Vera Bradley’s signature bright
patterned designs with Crocs’ world-renowned comfort, style and innovation.

GlobeNewswire, Inc. 2021
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