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VRA - Vera Bradley Inc News Story

$11.04 -0.1  -1.2%

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Sector
Consumer Cyclicals
Size
Small Cap
Market Cap £268.8m
Enterprise Value £243.1m
Revenue £337.3m
Position in Universe 3877th / 6854

Vera Bradley Creates New Limited-Release Minnie Mouse-Themed Patterns in Partnership with Disney Parks®

Thu 11th March, 2021 2:00pm
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– “Minnie’s Garden Party” and “Minnie’s Garden Dots” debut
today –

FORT WAYNE, Ind., March 11, 2021 (GLOBE NEWSWIRE) -- In partnership with
Disney Parks®, Vera Bradley, Inc. (NASDAQ: VRA), the iconic women’s fashion
and lifestyle brand, has created two limited-release Minnie Mouse-themed
novelty patterns called Minnie’s Garden Party and Minnie’s Garden Dots,
both of which debuted today.

Vera Bradley drew inspiration from Disney Parks’ annual Epcot International
Flower & Garden Festival when designing Minnie’s Garden Party, which
features Minnie Mouse fashionably frolicking through a garden of large-scale
spring flowers. The polka dots – a nod to Minnie’s signature polka dot
dress – and bows in Minnie’s Garden Dots celebrate the character’s
unparalleled ability to accessorize.

Daren Hull, Vera Bradley Brand President, noted, “The juxtaposition of
nostalgia and whimsy has always been at the heart of Vera Bradley, so we are
especially excited to celebrate one of the most iconic women in animation and
culture, Minnie Mouse, with our newest collection for Disney
Parks—Minnie’s Garden Party and Minnie’s Garden Dots.”

The Minnie’s Garden Party and Minnie’s Garden Dots collection features 20
items, including backpacks, crossbody bags, totes, a travel bag and various
travel items, plush throw blankets, and several coordinating accessories. The
limited-release collection is exclusively available for in-store shopping at
Vera Bradley at Disney Springs®. Customers can also purchase the collection
online at www.shopDisney.com and www.verabradley.com, or by calling Vera
Bradley at Disney Springs® at (407) 828-0040 during store hours to place a
phone order.

ABOUT VERA BRADLEY, INC.
Vera Bradley, Inc. operates two unique lifestyle brands – Vera Bradley and
Pura Vida. Vera Bradley and Pura Vida are complementary businesses, both with
devoted, emotionally-connected, and multi-generational female customer bases;
alignment as causal, comfortable, affordable, and fun brands; positioning as
“gifting” and socially-connected brands; strong, entrepreneurial cultures;
a keen focus on community, charity, and social consciousness; multi-channel
distribution strategies; and talented leadership teams aligned and committed
to the long-term success of their brands.

Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s
handbags, luggage and other travel items, fashion and home accessories, and
unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and
Patricia R. Miller, the brand is known for its innovative designs, iconic
patterns, and brilliant colors that inspire and connect women unlike any other
brand in the global marketplace.

In July 2019, Vera Bradley, Inc. acquired a 75% interest in Creative Genius,
Inc., which also operates under the name Pura Vida Bracelets (“Pura
Vida”). Pura Vida, based in La Jolla, California, is a rapidly growing,
digitally native, and highly engaging lifestyle brand founded in 2010 by
friends Paul Goodman and Griffin Thall. Pura Vida has a differentiated and
expanding offering of bracelets, jewelry, and other lifestyle accessories.

CONTACTS
Vera Bradley Investors:
Julia Bentley, VP of Investor Relations and Communications 
jbentley@verabradley.com
(260) 207-5116

Vera Bradley Media: 
877-708-VERA (8372)
Mediacontact@verabradley.com

A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7957e92a-6ec1-476b-8b00-889390727ce2



(https://www.globenewswire.com/NewsRoom/AttachmentNg/1feee650-3ea7-4524-a4ef-4951d5ec5862)
Vera Bradley's Minnie's Garden Party and Minnie's Garden Dots Collection, in
partnership with Disney Parks® 
(https://www.globenewswire.com/NewsRoom/AttachmentNg/7957e92a-6ec1-476b-8b00-889390727ce2/en)
Minnie’s Garden Party and Minnie’s Garden Dots, Vera Bradley's newest
limited-release collection in partnership with Disney Parks®, is exclusively
available for in-store shopping at Vera Bradley at Disney Springs®. Customers
can also purchase the collection online at www.shopDisney.com and
www.verabradley.com, or by calling Vera Bradley at Disney Springs® at (407)
828-0040 during store hours to place a phone order.


GlobeNewswire, Inc. 2021
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