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Market Cap £302.2m
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Revenue £489.3m
Position in Universe 626th / 1857

Verkkokauppa.com Oyj: Announcement of a change in shareholding according to Chapter 9, Section 10 of the Finnish Securities Market Act; Christoffer Häggblom’s indirect holding in Verkkokauppa.com

Thu 22nd July, 2021 11:45am
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Verkkokauppa.com Oyj        Stock Exchange Release        22
July 2021, at 1:45pm (EEST)

Verkkokauppa.com Oyj: Announcement of a change in shareholding according to
Chapter 9, Section 10 of the Finnish Securities Market Act; Christoffer
Häggblom’s indirect holding in Verkkokauppa.com

Verkkokauppa.com Oyj (the "Company") has today received a notification in
accordance with the Chapter 9, Section 10 of the Finnish Securities Market Act
(the "SMA") according to which Christoffer Häggblom's direct holding of the
Company's shares and votes amounts to 0.06 percent, his indirect holding of
the Company's shares and votes amounts to 3.58 percent and his indirect
holding of the Company's shares and votes through financial instruments, as
defined in the SMA Chapter 9, Section 6 a, amounts to 9.76 percent. The
notification of major holding was triggered by an option agreement that was
concluded on 21 July 2021 between Rite Ventures Finland AB ("Rite"), a company
ultimately controlled by Christoffer Häggblom, and Samuli Seppälä regarding
the Company's shares, under which Rite has the right to buy a total of
4,400,000 shares of the Company from Samuli Seppälä. The call option is
valid until 20 April 2022. As a result of the agreement Christoffer
Häggblom's indirect holding of the Company's shares and votes through
financial instruments exceeded the 5 percent threshold and the holding of
shares and votes, both direct and indirect, together with the indirect holding
through financial instruments exceeded the 10 percent threshold.

The share capital of the Company consists in aggregate of 45,065,130 shares,
each share entitling to one (1) vote.

Total positions of Christoffer Häggblom according to notification:

                                                                            % of shares and voting rights (total of A)  % of shares and voting rights through financial instruments (total of B)  Total of both in % (A + B)  Total number of shares and voting rights of issuer  
 Resulting situation on the date on which threshold was crossed or reached  3.64%                                       9.76%                                                                     13.40%                      45,065,130                                          
 Position of previous notification (if applicable)                          N/A                                         N/A                                                                       N/A                         N/A                                                 

Notified details of the resulting situation on the date on which the threshold
was crossed or reached:

A: Shares and voting rights

 Class/type of shares     Number of shares and voting rights              % of shares and voting rights                 
 ISIN code (if possible)  Direct (SMA 9:5)    Indirect (SMA 9:6 and 9:7)  Direct (SMA 9:5)  Indirect (SMA 9:6 and 9:7)  
 FI4000049812             25,714              1,612,576                   0.06%             3.58%                       
 SUBTOTAL A               1,638,290                                       3.64%                                         

B: Financial instruments according to the Finnish Securities Market Act,
Chapter 9, Section 6a

 Type of financial instrument  Expiration date  Exercise/ Conversion period  Physical or cash settlement  Number of shares and voting rights  % of shares and voting rights  
 Call Option                   20 April 2022    N/A                          Physical                     4,400,000                           9.76%                          
                                                                             SUBTOTAL B                   4,400,000                           9.76 %                         

Information in relation to the person subject to the notification obligation:

Full chain of controlled undertakings through which the shares, voting rights
or financial instruments are effectively held (starting with the ultimate
controlling natural person or legal entity):

 Name                               % of shares and voting rights  % of shares and voting rights through financial instruments  Total of both  
 Carl-Johan Christoffer Häggblom    0.06%                          0%                                                           0.06%          
 Bird Cherry Holding AB             0%                             0%                                                           0%             
 Cidro Finans AB                    0%                             0%                                                           0%             
 Rite Internet Ventures Holding AB  0%                             0%                                                           0%             
 Rite Ventures Finland AB           3.58%                          9.76 %                                                       13.34%         

Verkkokauppa.com Oyj

More information:
Marja Mäkinen, Head of Investor Relations
Verkkokauppa.com Oyj
marja.makinen@verkkokauppa.com
Tel. +358 40 671 2999

Distribution:
Nasdaq Helsinki
Main media
www.verkkokauppa.com

Verkkokauppa.com empowers its customers to follow their passion by providing a
wide product assortment of around 70,000 products. Verkkokauppa.com Oyj serves
its retail and corporate customers through its webstore, megastores, 24h kiosk
and network of collection points as well as fast deliveries and various
services. As Finland’s most popular and most visited domestic online
retailer, its deliveries cover around 70 percent of the Finnish population
within the next day. The Company has four megastores: in Oulu, Pirkkala,
Raisio, and Helsinki, where its headquarters is also located. Verkkokauppa.com
employs more than 700 people and its shares are listed on the Nasdaq Helsinki
stock exchange with the ticker VERK
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