Vivendi SA logo

VIV - Vivendi SA News Story

€24.97 0.1  0.4%

Last Trade - 19/10/20

Sector
Consumer Cyclicals
Size
Large Cap
Market Cap £25.77bn
Enterprise Value £30.49bn
Revenue £14.63bn
Position in Universe 31st / 847

Daddy Yankee, Universal Music in global music, film, TV partnership

Thu 10th September, 2020 8:09pm
Sept 10 (Reuters) - Latin music star and entrepreneur Daddy
Yankee has joined forces with Universal Music Group, a unit of
French media conglomerate Vivendi SA  VIV.PA , to create music,
film and television projects, starting with a new track release
on Friday.
    The global entertainment partnership is "one of the biggest
commitments to an artist in the history of Latin music," the
partners said in a statement on Thursday, without disclosing
financial details.
    Yankee's new song "Don Don," featuring fellow Puerto Rican
rappers Anuel AA and Kendo Kaponi, will be rolled out by digital
distributor Ingrooves Music Group, a unit of Universal Music,
which is minority-owned by China's Tencent Holdings Ltd
 0700.HK .
    Yankee, also a songwriter, actor and producer, will develop
visual media projects via Polygram Entertainment.
    Born Ramon Luis Ayala Rodriguez, Yankee, 44, is best known
for the 2004 single "Gasolina," the first reggaeton song
nominated for a Latin Grammy Record of the Year award.
    He is credited with coining the word reggaeton to describe
the new dance music genre in the early 1990s that blends
hip-hop, Latin Caribbean music and reggae rhythms with Spanish
rapping and singing.
    "Despacito," Yankee's collaboration with Puerto Rican singer
Luis Fonsi in 2017, scooped multiple Latin Grammys and Billboard
awards that year.
    Yankee has sold over 17 million albums, with hit singles
such as 2018's "Dura," 2019's "Con Calma," "Gasolina," "Rompe,"
"Limbo" and "Que Tire Pa'Lante." He has won over 100 industry
awards.
    

 (Reporting by Lisa Giles-Keddie; Writing by Richard Chang;
Editing by Leslie Adler)
© Stockopedia 2020, Refinitiv, Share Data Services.
This site cannot substitute for professional investment advice or independent factual verification. To use it, you must accept our Terms of Use, Privacy and Disclaimer policies.